Marriott International is making waves in the luxury real estate market with an impressive expansion of its branded residences portfolio in the Middle East & Africa (MEA). As a global leader in hospitality, Marriott is firmly establishing itself as a driving force in the region’s luxury residential market. With 41 projects now in the pipeline, Marriott is set to redefine the way high-net-worth individuals experience luxury living.
A Bold Expansion Across the MEA Region
In the last two years, Marriott has signed 19 agreements for branded residences in the MEA region, marking a significant leap in its growth—more than doubling the number from the previous two years. This surge in development demonstrates Marriott’s commitment to catering to the growing demand for luxury homes in some of the world’s most desirable destinations. The company’s current portfolio includes 29 signed projects and 12 open properties, with several highly anticipated launches in the near future.
From the ultra-luxurious Nujuma, a Ritz-Carlton Reserve Residence in Saudi Arabia to stylish urban living spaces like the W Residences at Dubai Harbour, Marriott’s branded residences offer an exclusive lifestyle for every discerning homebuyer. The company’s pipeline includes a blend of serene retreats and dynamic urban properties, ensuring there’s something for every taste and preference.
Why the MEA Region?
The MEA region, home to some of the world’s most iconic cities and landmarks, continues to be a key driver behind Marriott’s rapid growth in branded residences. With a booming luxury real estate market and a rising number of affluent buyers, Marriott’s expansion in this region is both timely and strategic. The Middle East, in particular, is seeing an influx of investors and high-net-worth individuals seeking world-class living experiences that blend exclusivity, luxury, and convenience.
Dana Jacobsohn, Chief Development Officer, Global Mixed-Use Development at Marriott International, explains, “As Marriott continues to meet the growing demand for branded residences, the MEA region has been a driving force behind our accelerated growth. By providing exceptional benefits to both developers and residence owners, we are continuing to lead the market and bring extraordinary residential projects to life.”
A Growing Luxury Portfolio
Marriott’s branded residences portfolio now spans 16 luxury and premium brands, including high-profile names like The Ritz-Carlton, St. Regis, JW Marriott, and W Hotels. With 11 of these brands already present in the EMEA region, Marriott offers unparalleled expertise in luxury residential development. For developers, the opportunity to leverage Marriott’s brand recognition and global customer base leads to higher sales velocity and increased sales value. For residence owners, the benefits are even greater, including access to the exclusive Marriott Bonvoy® loyalty program and the newly introduced owner recognition platform, ONVIA, which offers additional perks and privileges.
Jaidev Menezes, Regional Vice President, Mixed-Use Development, EMEA, highlights the importance of strategic partnerships, saying, “Through collaborations with top developers and renowned design experts, Marriott is well-positioned to continue delivering premier residential offerings across MEA. Our combination of industry-leading service and a passion for excellence creates an unparalleled value proposition for both developers and residents.”
Notable Upcoming Projects
Marriott’s branded residences projects are diverse, ranging from breathtaking luxury escapes to vibrant city living. Here are a few of the standout properties in Marriott’s growing portfolio:
- JW Marriott Residences New Cairo, Al Jazi First
The first-ever JW Marriott-branded residences in Africa, this 277-residence development is located in the heart of New Cairo, providing a prestigious address for those seeking a sophisticated lifestyle. - The Ritz-Carlton Residences, Cairo, Palm Hills
Featuring 150 exclusive residences, this project offers residents stunning views of the Great Pyramids and the Palm Hills Golf Course, combining luxury living with Egypt’s ancient charm. - W Residences Cairo
Situated in One Ninety, a newly developed lifestyle destination, these residences mark the debut of W Hotels-branded residences in Africa. With a sleek, contemporary design, this project promises a vibrant living experience. - The Ritz-Carlton Residences, Dubai, Creekside
This highly anticipated development will offer 200 luxurious residences across seven buildings and 12 mansions, each featuring exclusive yacht berths, making it one of the most sought-after waterfront addresses in Dubai. - The Ritz-Carlton Residences, Diriyah
Located in the heart of Saudi Arabia’s historic Diriyah district, this project draws inspiration from Najdi heritage and offers elegantly designed villas, apartments, and duplexes. The initial 106 villas were sold out within a year of launch, a testament to the demand for Marriott-branded luxury homes. - The St. Regis Residences, Financial Center Road, Dubai
This Dubai-based development is already seeing strong demand, with 70% of its units sold within the first hour of launch. The St. Regis Residences offer unparalleled luxury and a central location in one of the world’s most dynamic cities.
Exciting Future Openings in 2024
Marriott is preparing for the grand openings of several high-profile branded residences in 2024, further cementing its position as a leader in luxury living:
- Nujuma, a Ritz-Carlton Reserve Residence in Saudi Arabia will be the first Ritz-Carlton Reserve property in the EMEA region, offering an exclusive escape that celebrates Saudi Arabian culture and the natural wonders of the Red Sea.
- The Residences at the St. Regis Al Mouj Muscat Resort in Oman offer an exquisite living experience with a connection to the region’s rich cultural heritage.
- Marriott Residences Al Barsha South, Dubai will feature modern design and panoramic views of Dubai’s iconic landmarks, including the Burj Khalifa and Burj Al Arab.
The Future of Luxury Living in MEA
As Marriott continues to expand its presence in the Middle East and Africa, its branded residences offer an unparalleled combination of luxury, service, and exclusivity. With a strong pipeline of projects and an increasing demand for high-end properties, Marriott’s ability to deliver world-class living experiences in iconic destinations ensures that it will remain at the forefront of the luxury residential market for years to come.
For more information on Marriott Branded Residences, visit www.Marriott.com.
