There is a specific kind of magic that happens when Italian maximalism meets the quiet, humid pulse of the Andaman coast. For decades, the house of ETRO has been the standard-bearer for a certain type of nomadic luxury—one defined by intricate textiles, deep-rooted heritage, and the iconic paisley print that has become a global symbol of bohemian sophistication. Now, the fashion house is translating that runway energy into a permanent sanctuary with the launch of ETRO Residences Phuket. This project represents the brand’s first residential footprint in Southeast Asia, tucked away within the sprawling, 33-acre Gardens of Eden enclave, and it signals a profound shift in how we define branded living in the modern era.
The aesthetic narrative within these walls is one of high-contrast harmony, where the weight of Italian craftsmanship—sculptural marble, artisanal woods, and lush velvet upholstery—is reimagined to breathe in a tropical climate. The interior design, a collaboration between global branded real estate specialists The One Atelier and ETRO Home Interiors, pulls directly from the brand’s extensive textile archives. Every surface tells a story; the newly revealed renders show a carefully layered composition of light and materiality that balances ETRO’s eclectic heritage with a newfound sense of spatial clarity. The color palette is a deliberate love letter to the island of Phuket, where sun-washed neutrals collide with deep oceanic blues and forest greens that mirror the dense jungle just beyond the floor-to-ceiling glass.
In an age where luxury real estate can often feel sterile, ETRO Residences Phuket prioritizes emotional resonance and tactile depth. Italian artistry is woven into the very fabric of the building, with bespoke furnishings from ONIRO Group sitting alongside custom detailing that feels both expressive and serene. This isn’t just about placing a logo on a building; it is about creating an environment that functions as a living extension of the ETRO lifestyle. For the resident, this means waking up in a master suite where the brand’s visual codes are translated into a tailored spatial composition, providing a retreat that feels grounded in nature yet remains globally relevant.
Exclusivity remains the true currency of this development. With a collection consisting of only eight refined residences—ranging from three-bedroom apartments of 222 square meters to sprawling 438-square-meter penthouses—the project bypasses the crowded feel of traditional high-end resorts in favor of something far more intimate. Located just steps from the pristine sands of Bang Tao Beach, residents live at the heart of the Gardens of Eden, a sanctuary where over 70 percent of the land is dedicated to nature. It is a place where architecture and wellbeing coexist in perfect balance, offering access to yoga lawns, meditation trails, and a sequence of pools designed to provide a different sensory experience throughout the day.
As Phuket continues to grow its influence on the global luxury real estate stage, ETRO Residences Phuket sets a new benchmark for what a branded home can be. It caters to the discerning traveler and collector who finds beauty in the details—the curve of a velvet chair, the grain of an artisanal wood finish, or the way the light hits a marble surface in the master bathroom. From personalized health programs to curated brand moments that connect residents to the wider world of ETRO fashion and art, every element has been considered to preserve a sense of discretion. In a world that often moves too fast, these residences offer a rare opportunity to inhabit a brand that has always understood that true style isn’t just what you wear—it is the atmosphere you choose to call home.
