A year following the introduction of Rimowa Unique, the brand’s first customisation service that allows customers to add their own personal touch to suitcases from the Classic collection, Rimowa has announced the expansion of their bespoke service with the introduction of two exciting new customisation colour options, Raspberry and Cactus.
In addition to choosing from the original seven customisation shades including Ocean, Lagoon, Azure, Blush, Honey, Clementine, and Paprika, clients will also now be able to select Raspberry or Cactus, when customising their Rimowa Classic Cabin in Silver or Matte Black.
A homage to the timeless aluminium luggage with fine leather details, Rimowa Unique, invites customers in selected stores and online on Rimowa.com to custom-build their Unique travel companion. By selecting from three accessory options – a full-grain leather handle set (with two handles), luggage tag, and wheels set (with four wheels) – customers are encouraged to mix and match colours or select a new monochrome accent colour to create a Unique luggage look.
Online, Rimowa Unique walks customers through an easy three-step process of customisation and personalisation that permits them to preview their custom case before purchase. In-store, the service is just as quick and easy as visitors are guided through a host of customisation options that can be realised on the spot.
Carefully crafted and specially made for the Rimowa Classic Cabin in either Silver or Matte Black, Rimowa Unique accessories in Raspberry and Cactus including, handle sets, wheelsets, and luggage tags will be available in selected stores and online via Rimowa Unique on Rimowa.Com.
