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Ultima Collection Unveils Ultima Promenade Gstaad: A New Pinnacle of Luxury in the Swiss Alps

  • October 27, 2025
  • 3 minute read
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Set along Gstaad’s historic promenade, Ultima Promenade Gstaad opens as a redefined emblem of Alpine luxury. The latest addition to Ultima Collection’s distinguished portfolio, this ultra-exclusive private chalet brings a rare blend of grandeur, heritage, and contemporary refinement to one of the world’s most coveted mountain destinations. Originally built by the late Prince Karim Aga Khan IV as a private haven for family and friends, the property has been meticulously transformed by Ultima Collection into a sanctuary that embodies the evolution of timeless elegance.

Spanning four expansive floors, the chalet offers eight lavish bedroom suites, a children’s dormitory, and sweeping living spaces that balance intimacy with celebration. A double-height dining room sets the stage for elegant gatherings, while a cinema, cigar lounge, games room, and private disco provide spaces for leisure and lively connection. Its interiors reflect a dialogue between past and present—serene Alpine elements, contemporary artworks, and soft textures crafted to harmonise with the surrounding landscape. Through a partnership with Geneva’s Artion Galleries, the chalet curates rotating art pieces that mirror its guests’ diverse sensibilities, elevating the experience into one of cultural discovery.

At the heart of the residence lies a full floor dedicated to wellness. This tranquil space includes a sauna, hammam, snow shower, cool pool, whirlpool, and fitness suite—culminating in an indoor swimming pool designed for year-round renewal. Guests can indulge in transformative treatments curated by Ultima’s expert spa team, featuring signature rituals by Seed to Skin Tuscany and Augustinus Bader. Every stay is tailored to restore balance and serenity, with wellness programmes that adapt to each guest’s rhythm and goals.

The spirit of hospitality that defines Ultima Collection permeates every detail of the stay. A private chef, chauffeur, butler, and dedicated house manager anticipate every need, while the brand’s renowned Signature Services ensure discretion and ease at every turn. This season, Ultima takes its culinary vision further with a landmark partnership with Zuma, introducing the world-famous izakaya-style dining experience to Gstaad for the first time. Through a private Zuma chef, guests can now enjoy modern Japanese cuisine within the comfort of the chalet’s elegant dining spaces, adding an innovative gastronomic chapter to the Swiss Alps.

Perfectly positioned along Gstaad’s promenade, surrounded by legendary names such as Louis Vuitton and Hermès, Ultima Promenade Gstaad captures the essence of the destination’s cosmopolitan allure. The village transforms each winter into a hub of refined celebration, with world-class skiing and cultural events like Sommets Musicaux de Gstaadand Art Gstaad. Beyond the snow season, Gstaad reveals another side—of summer polo, tennis championships, and open-air concerts—offering a year-round calendar of sophistication and leisure.

As the newest jewel in the Ultima Collection, the property exemplifies the brand’s ability to merge privacy, artistry, and emotion into a seamless hospitality experience. Each detail—from the curation of artworks to the fragrance of pine carried through its halls—reflects a dedication to living beautifully and deliberately. Ultima Promenade Gstaad is not simply a place to stay, but a statement of presence, a modern heirloom in the landscape of the Swiss Alps.

Through this unveiling, Ultima Collection reinforces its reputation as a vanguard of contemporary luxury—one that redefines opulence through craftsmanship, intimacy, and the quiet power of experience. With Ultima Promenade Gstaad, the brand not only honours the spirit of its Alpine heritage but also writes a new chapter in the story of ultra-luxury travel.

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