The eyewear brand becomes a partner to the eight-time World Champions as Formula 1 undergoes a major technical transformation.
A New Chapter at the Pinnacle of Motorsport
Formula 1 is entering one of its most transformative periods in recent history, and Maui Jim is stepping onto the grid alongside Oracle Red Bull Racing at this pivotal moment. As the eyewear partner of the eight-time World Champions, the premium polarized sunglasses brand accompanies the team into a new era marked by the debut of the RB22 challenger and a refreshed driver line-up featuring Max Verstappen and Isack Hadjar.
This season also signals a significant technical milestone for the team, with Oracle Red Bull Racing introducing its first power unit developed in partnership with Ford, marking the manufacturer’s return to Formula 1 after a two-decade absence.
Performance Eyewear Meets Racing Precision
Throughout the global race calendar, Maui Jim will equip Oracle Red Bull Racing’s drivers, pit crew, and race team with its signature eyewear technology—engineered to perform in the most demanding environments. The collaboration reflects a shared commitment to precision, innovation, and uncompromising performance, values that sit at the heart of both brands.
Central to this partnership is the Maui Jim Racing Capsule, a dedicated selection drawn from the brand’s Collection ‘Elima, designed with motorsport influence and functional intent.
The Racing Capsule: Inspired by Speed and Aerodynamics
Leading the capsule are two new colourways of Ho‘okipa Ultra, a contemporary evolution of Maui Jim’s iconic best-seller. One features a Hawaii Lava red mirror lens paired with orange temple tips, while the other showcases a Blue Hawaii blue mirror lens accented with yellow temple tips—both nodding subtly to Oracle Red Bull Racing’s distinctive livery.
The capsule also introduces the Haulani frame, inspired by the aerodynamic sidepod design of the RB22. Designed with performance-driven detailing, the frame incorporates Super Thin Glass lenses, delivering crisp, high-definition views while maintaining lightweight comfort—an essential quality both on and off the track.
Performance Optics for On- and Off-Track Use
As with all Maui Jim sunglasses, the Racing Capsule is available with single vision and progressive lens options, digitally surfaced in specialised laboratories across America and Europe. These prescription offerings retain the full benefits of PolarizedPlus2® technology, ensuring glare elimination, enhanced colour, and exceptional clarity without sacrificing performance.
This approach allows Maui Jim to deliver tailored optical solutions for outdoor enthusiasts and professionals alike, combining visual comfort with technical excellence.
A Shared Pursuit of Excellence
United by creativity, attention to detail, and a relentless drive for performance, Maui Jim and Oracle Red Bull Racing continue to strengthen a partnership rooted in shared values. Whether on the racetrack or beyond it, the collaboration reflects a mutual belief that excellence is achieved through precision, innovation, and thoughtful design.
As Formula 1 accelerates into its next chapter, Maui Jim’s presence alongside Oracle Red Bull Racing underscores the brand’s growing footprint at the highest levels of global sport and luxury performance.
