Teddy Santis has released his first seasonal collection as Creative Director for New Balance. As part of the “Made in USA” collection – and in honour of 2022 marking the 40th anniversary of the iconic 990 sneaker – Santis has designed seasonal, limited-edition models of the 990v1, 990v2 and 990v3, with new introductions to follow in the coming months.
In addition to the seasonal models of the 990v1, 990v2 and 990v3, the collection will also include classic American sportswear apparel, which includes a variety of sweatshirts, sweatpants, shorts, long sleeve t-shirts and short sleeve t-shirts.
Santis, as the founder and creative director of NYC apparel and lifestyle brand Aimé Leon Dore (ALD), has made a name for himself by creating products with a New York sensibility. He’s also highly regarded for his commitment to authentic storytelling.
Santis’s vision for MADE is focused on designs that highlight New Balance’s history, heritage and craftsmanship through product, materials, and use of colour. Using that narrative as the overarching inspiration for the collection, Santis then segmented it into three distinct categories.
“Elevated Legacy” celebrates the foundational classic colours of the brand in premium executions. “Uniform Staple” are easy-to-wear colours that become everyday wardrobe mainstays. “Quickstrike” pushes innovative colours and materials that provide a unique take on key models.
“As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance MADE in the USA,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance. “Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of MADE, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.”
