adidas Originals and Wales Bonner unveil their Spring/Summer 2025 collection, a seamless fusion of athletic heritage and refined elegance, inspired by the cultural dynamism of port towns. This season’s narrative celebrates the intersections between city energy and coastal calm, echoing the richness of places where cultures converge and boundaries blur.
Reflecting the essence of life at a crossroads, the collection showcases a harmonious blend of structured silhouettes and fluid lines. Key apparel pieces include matching lightweight anoraks and shorts, elevated tracksuits, hoodies, polos, and skirts—all embodying a sophisticated, lived-in ease. The accessories further accentuate this duality, from suede and leather bowling bags to a fresh take on the Three Stripes socks.
In footwear, Wales Bonner introduces the WB Karintha, a new adidas silhouette that feels both heritage-rooted and avant-garde. Available in two versions—a sequined upper with satin brown finishes and a soft toffee suede pair—the shoe elevates the classic T-toe with a designer’s touch. The WB Superstar Hi reinterprets the icon with a thinner outsole and rich suede body, while the coastal-inspired Adilette slides feature handwoven Brazilian leather straps and a luxe leather footbed.
The campaign, featuring Brazilian and Barcelona FC star Raphinha, is a visual celebration of contrasts—open horizons meet the vibrance of urban life in a series of evocative seaside portraits. Each image captures the hybrid spirit of the collection: free-flowing, grounded, and unapologetically modern.
The adidas Originals by Wales Bonner Spring/Summer 2025 collection will be available regionally on May 28, through adidas.ae, Confirmed, and selected retailers across the GCC.
Beyond its stylistic allure, the Spring/Summer 2025 collection also serves as a testament to the growing synergy between fashion and sport. Wales Bonner’s meticulous craftsmanship and adidas’ athletic legacy merge to create pieces that not only look refined but are also engineered for comfort and movement. Whether it’s the precision tailoring of the tracksuits or the ergonomic design of the footwear, every detail is a study in thoughtful versatility—ideal for urban explorers and coastal dreamers alike.
Sustainability continues to be a subtle but central theme in the collaboration. With an emphasis on conscious material choices, the collection incorporates ethically sourced fabrics, eco-tanned leathers, and handwoven elements that support artisan communities—especially visible in the Adilette slides crafted in Brazil. It’s a step toward redefining modern luxury with purpose, aligning with both adidas’ and Wales Bonner’s shared commitment to responsible design.
The collection’s unique visual identity is elevated by the storytelling-led campaign, where photography, casting, and art direction converge to reflect the multicultural vibrancy of port cities. Raphinha’s inclusion as the campaign’s central figure underscores the collection’s themes—his own journey from the coastal city of Porto Alegre to global football stardom mirrors the narrative of personal evolution and cultural fusion celebrated throughout the range.
As anticipation builds, the adidas Originals by Wales Bonner Spring/Summer 2025 collection is poised to make a significant impact not only on sneakerheads and fashion enthusiasts but also on the broader cultural landscape. By embracing contrast and connection, movement and mindfulness, this drop reaffirms its place as one of the season’s most dynamic fashion moments.
