Signé Magazine
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
Browse
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
Search
Signé Magazine
Signé Magazine
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
  • Fashion
  • Style

Be Every You: On and Zendaya Redefine Movement and Style

  • October 8, 2025
  • 2 minute read
Total
0
Shares
0
0
0
0

In a collaboration that feels as poetic as it is powerful, Swiss sportswear brand On and global icon Zendaya unveil Be Every You — a campaign that celebrates duality, identity, and the freedom to exist in motion. More than a fashion moment, it’s a meditation on presence — on showing up as every version of yourself without compromise. Set against cinematic backdrops and narrated by Zendaya herself, the campaign merges movement, emotion, and design into a seamless ode to authenticity.

At the heart of this new chapter is the Cloudzone Moon, Zendaya’s first co-created footwear design with On, created alongside longtime stylist and creative partner Law Roach. Sleek yet sculptural, the shoe balances everyday versatility with a sense of quiet luxury. Breathable mesh, soft forefoot padding, and On’s next-gen CloudTec® cushioning ensure that every step feels as intentional as the story it tells — soft yet steady, grounded yet bold.

The campaign unfolds as a study in contrasts. Directed by Bardia Zeinali, whose lens bridges fashion and storytelling, Be Every You traces Zendaya through four moonlit vignettes, each exploring a side of her identity: the romantic and the rebel, the chaos and the calm. Filmed across natural, dreamlike landscapes, it evokes the rhythm of self-reflection — an invitation to move fluidly between moods and moments. Photographer Emily Lipson captures this same energy in the campaign stills, with light and texture revealing the emotional depth behind every frame.

Zendaya’s voice anchors the narrative in something deeply human. “Movement has always been a part of how I connect with myself, and movement looks different for everyone,” she shares. “We are all multifaceted beings — with so many brilliant pieces that make us whole.” Her words echo the campaign’s core message: that beauty lives in the interplay of differences, and that authenticity begins when we stop editing ourselves.

The apparel collection itself is a reflection of that ethos — modern silhouettes that transition effortlessly from performance to leisure. Think a structured bomber jacket that catches light like satin, a sleek studio bodysuit that feels sculpted yet fluid, and a track set reimagined for both form and function. Designed from lightweight, breathable fabrics, every piece feels engineered for motion but styled for modern life.

Following the August 7 launch, the Cloudzone Moon joins On’s global lineup online and in stores, with the Cloudtilt Moon — a softer, recovery-focused silhouette with a sock-like knit upper — debuting this October. Both designs push the brand’s innovation forward while grounding it in the comfort and craftsmanship that define Swiss precision.

In Be Every You, On and Zendaya craft more than a campaign — they create a movement of presence. It’s an ode to the fluid beauty of self-expression, to the moments when we shift, evolve, and embrace the entire spectrum of who we are.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
You May Also Like
View Post
  • Fashion
  • Style

Barbour’s AW25 ‘Ode to Ayrshire’: A Return to Heritage with Original & Authentic Tartans

  • October 27, 2025
View Post
  • Fragrance
  • Style

Pasha de Cartier: The Art of Reinvention

  • October 24, 2025
View Post
  • Fragrance
  • Style

Bentley Fragrances Introduces Become Zenith: A New Chapter in the Art of Scent

  • October 22, 2025
View Post
  • Fashion
  • Style

Ralph Lauren Marks 25 Years of the Pink Pony Initiative with a Renewed Global Commitment to Cancer Care

  • October 21, 2025
View Post
  • Fashion
  • Style

Burberry Celebrates British Heritage with ‘It’s Always Burberry Weather: Postcards from London’

  • October 18, 2025
View Post
  • Fragrance
  • Style

Baccarat Rouge 540 Édition Millésime: The Alchemy of Light and Scent

  • October 10, 2025
View Post
  • Fashion
  • Style

Sculptural Innovation Meets Nature: The Oakley® Latitude FW25 Collection Unveiled

  • October 9, 2025
View Post
  • Shoes
  • Style

GANNI and New Balance Redefine the Modern Sneaker with the 1906L Hybrid Release

  • October 7, 2025
Signé Sanctuaries
  • A Return to Radiance: The Maybourne Riviera Welcomes the 2025 Season With New Culinary Stars and a Groundbreaking Wellness Destination
  • AVANTCHA Unveils Black Oud & Mastic: A Luxurious Fusion of Wellness and Tradition
  • Renew and Rejuvenate: Rosewood Abu Dhabi’s Longevity & Renewal Retreat
  • Clinique La Prairie Elevates Skin Rejuvenation in Revitalisation Programs Through Collaboration with La Prairie
  • One&Only Le Saint Géran Unveils Mauritius First Guerlain Spa: A Fusion of Elegance and Wellness
LATEST STORIES
  • A Season of Magic: Royal Mansour Marrakech Transforms into a Festive Wonderland
  • Farah Khan Atelier Unveils Love Locked: A Fine Jewellery Ode to Emotion and Meaning
  • L’ÉCOLE Middle East Unveils Poetry of Birds Exhibition at Dubai Design Week 2025
  • Vacheron Constantin Unveils the Grand Lady Kalla: A Dazzling Symphony of Gemstones and Timeless Artistry
  • Ultima Collection Unveils Ultima Promenade Gstaad: A New Pinnacle of Luxury in the Swiss Alps
  • Barbour’s AW25 ‘Ode to Ayrshire’: A Return to Heritage with Original & Authentic Tartans
  • Rolls-Royce Unveils the Phantom Centenary Private Collection: A Century of Artistry and Innovation
  • Ulysse Nardin and Ahmed Seddiqi Celebrate 75 Years of Excellence with the Diver [Air] Seddiqi Edition
  • Squisito Brunch Returns to Boardwalk: An Italian Escape Along Dubai Creek
  • Lana Al Kamal Jewelry: Where Architecture Meets Modern Femininity

Make your Inbox more interesting.

Every alternate week get a packaged update from the world of luxury. A newsletter tastefully curated by the 'Keepers of Craft', Signé Magazine.

Latest Print Editions
    • Print Edition

    Signé Magazine – Edition 55

    • 15.11.24
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 54

    • 24.09.24
      • Print Edition
    View Post
    • Print Edition

    Signe Magazine – Edition 52

    • 15.12.23
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 51

    • 15.11.23
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 50

    • 15.09.23
      • Print Edition
    View Post
Latest Online Features
  • A Season of Magic: Royal Mansour Marrakech Transforms into a Festive Wonderland October 28, 2025
  • Farah Khan Atelier Unveils Love Locked: A Fine Jewellery Ode to Emotion and Meaning October 28, 2025
  • L’ÉCOLE Middle East Unveils Poetry of Birds Exhibition at Dubai Design Week 2025 October 28, 2025
  • Vacheron Constantin Unveils the Grand Lady Kalla: A Dazzling Symphony of Gemstones and Timeless Artistry October 28, 2025
  • Ultima Collection Unveils Ultima Promenade Gstaad: A New Pinnacle of Luxury in the Swiss Alps October 27, 2025
  • Barbour’s AW25 ‘Ode to Ayrshire’: A Return to Heritage with Original & Authentic Tartans October 27, 2025
EDITORIAL CALENDAR
October 2025
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Sep    
Signé Magazine
  • Signé Magazine – All Stories
  • Contact Us
Keepers of Craft

Input your search keywords and press Enter.