London becomes the cinematic backdrop for Burberry’s latest campaign, It’s Always Burberry Weather: Postcards from London — a celebration of the house’s enduring relationship with outerwear, craftsmanship, and character. Rooted in more than 165 years of innovation and spirit, the campaign reimagines the essence of Burberry’s heritage through a series of short films that pay tribute to the brand’s British soul, framed by the unpredictable beauty of London’s skies.
Directed by John Madden — the acclaimed filmmaker behind Shakespeare in Love and Captain Corelli’s Mandolin — and starring Academy Award-winning actor Olivia Colman, the series captures a day in the life of the city’s many personalities. Colman embodies a cast of distinctly London characters, from a cricket devotee to a chip shop matron, meeting a group of wide-eyed tourists portrayed by Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard, and Tyson Beckford. Their encounters unfold as love letters to the city — a mosaic of humour, charm, and everyday elegance, all anchored by the fluid silhouette of a Burberry coat.
The collection itself is a study in reinvention. The Castleford trench, crafted in Yorkshire from water-resistant gabardine, anchors the line alongside the new Fitzrovia coat, an A-line design that amplifies volume and movement. The Chestwood, inspired by an archival 1980s trench, lends relaxed sophistication to men’s tailoring, while the Berryhill car coat and Floriston quilted jacket introduce a dialogue between heritage and modernity — each piece a reinterpretation of outerwear as an emblem of identity.
Textures play a defining role in Daniel Lee’s vision for Burberry Autumn/Winter 2025. Shearling aviators, wool-blend bombers, and down-filled puffers in Burberry Check express warmth with precision and elegance. The colour palette moves between the poetic and the practical — soft tones of clam and ice offset by Burberry’s signature beige, camel, and navy, grounded in earthy hues of clay brown, coal grey, and twilight blue.
In keeping with the brand’s sense of adventure, Burberry extends the campaign into the physical world through heritage-inspired pop-ups. Evoking the romance of train travel, the installations blend the grandeur of Victorian stations with the craftsmanship of the Arts and Crafts movement. Ticket booths, gifting kiosks, and restored station clocks — replicas of the original 1930s timepiece from Burberry’s Haymarket store — adorn select pop-up destinations in China, Japan, and the UAE, creating immersive experiences that echo the rhythm of journeys home.
Each detail of It’s Always Burberry Weather reveals Daniel Lee’s vision for the house — an embrace of the eccentric, the poetic, and the enduringly British. The campaign doesn’t merely celebrate outerwear; it celebrates the way it feels to inhabit it. In the rustle of gabardine, the glint of polished buttons, and the quiet confidence of timeless design, Burberry once again captures the essence of London — unpredictable, compelling, and effortlessly elegant.
