Maui Jim, the world-renowned brand known for its premium polarized sunglasses, introduces its first eyewear model designed exclusively for golf — the Ho’okipa Ultra G. Developed and tested in collaboration with professional golfers around the globe, this innovation brings together Maui Jim’s new Photochromic PolarizedPlus2 lens technology and the brand’s most impact-resistant lens material yet, delivering unmatched visual precision and comfort across every hole.
Crafted to redefine clarity on the course, the Ho’okipa Ultra G adapts seamlessly to changing light conditions from dawn to dusk. The all-new Photochromic PolarizedPlus2 lenses automatically adjust from medium to high light reduction under UV exposure, ensuring uninterrupted visibility through shifting sun and shadow. The result is a lens that enhances color contrast and depth perception while maintaining Maui Jim’s hallmark glare elimination and 100% UV protection.
Designed for athletes who demand performance without compromise, the Ho’okipa Ultra G features Maui Ultra lenses — the most impact-resistant in the brand’s portfolio — combined with precision detailing that improves airflow and reduces fogging during extended play. The adjustable, grooved nose pads and temple tips provide a non-slip, secure fit through every swing, offering both International and Asian Fit options for maximum comfort.
The lenses, available in Maui Jim’s signature Maui HT (High Transmission) tone, bring out the subtle contours and gradients of the greens, helping golfers read the course with enhanced accuracy. Whether under full sun or overcast skies, the Ho’okipa Ultra G delivers adaptive visual clarity, allowing players to maintain focus without the distraction of glare or lens changes.
This launch marks Maui Jim’s expansion from its island roots into the world of professional sport, reinforcing the brand’s commitment to innovation in outdoor performance eyewear. Ho’okipa Ultra G stands as a fusion of design, technology, and athletic insight — engineered for golfers who seek perfection in every detail.
Available through select opticians across the GCC, the model extends Maui Jim’s legacy of craftsmanship and “Aloha Spirit” to a new community of enthusiasts. Each pair not only embodies the brand’s signature comfort and advanced optical engineering but also reflects its ongoing mission to protect vision while celebrating the outdoors.
Born on the beaches of Maui and now part of Kering Eyewear, Maui Jim continues to set new benchmarks in lens innovation and lifestyle performance. With Ho’okipa Ultra G, the brand enters a new era—one where style meets sport, and every swing is seen in perfect clarity.
