Etro has long been a bastion of Italian craft, a house where the threads of history are seamlessly woven into the fabric of the contemporary. For the Fall/Winter 2026/2027 season, the brand unveils Loop Forward, a campaign that transcends mere seasonal trends to explore eclecticism as a high art form. Set against the evocative backdrop of a historic residence, the narrative unfolds in a rhythmic, circular motion—a poetic reflection on the nature of style where heritage constantly reshapes itself for a new era.
The collection is a vibrant dialogue between contrasting elements, defined by a spirited sense of bohemian maximalism. Rich textures and deep pigments take center stage, as traditional menswear tailoring is reimagined through an expressive, feminine lens. Iconic house signatures—most notably the Paisley and intricate jacquards—intertwine with bold tartans and whimsical trompe-l’œil effects. Feather trims and beaded embroidery add a tactile dimension to the silhouettes, while a palette of earthy, natural tones is punctuated by sharp strikes of vibrant blue, yellow, and red.
At its heart, the loop serves as both a visual dynamic and a stylistic philosophy. It represents the fluid transition of Etro’s storied legacy into a future-facing vision, where the exotic beauty of global aesthetics meets the refinement of Italian sartorial excellence. Since its inception in 1968, Gimmo Etro’s vision has been one of quality and aesthetic refinement, and Loop Forward continues this journey, ensuring that while the past is always present, the brand’s perspective remains resolutely ahead of the curve.
