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La Prairie Honors Its Heritage with the New Swiss Pristine Collection

  • September 8, 2026
  • 1 minute read
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In a continuous pursuit of cellular excellence, La Prairie unveils its latest innovation: Swiss Pristine. This new collection serves as a profound homage to the brand’s Swiss heritage, meticulously engineered to address the needs of sensitive and stressed skin. Drawing inspiration from the untouched, millennia-old glaciers of the Alps, the range bridges the gap between raw natural purity and the pinnacle of biotechnological advancement.

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At the heart of Swiss Pristine lies a dual-action approach to skin resilience. La Prairie scientists have identified two exceptional ingredients: a rare extract found high within the untamed alpine peaks and the groundbreaking HyPower LP52™. This advanced biotechnological component is specifically designed to enhance the skin’s ability to respond to external stressors, fortifying the skin barrier against daily environmental aggressors. These potent elements work in seamless harmony with the brand’s iconic Exclusive Cellular Complex™, the signature of La Prairie’s skincare mastery.

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The collection offers a comprehensive ritual designed to restore and protect. The Swiss Pristine Essence (AED 753) prepares the complexion, followed by the Swiss Pristine Serum (AED 1,249), which delivers a concentrated dose of restorative power. The ritual culminates with the Swiss Pristine Cream (AED 1,084), a decadent formulation that seals in moisture and strengthens the skin\’s natural defenses. Together, they represent a new era of skincare that prioritizes both fragility and strength, ensuring a radiant, resilient glow regardless of life’s demands.

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