Dubai has always embraced beauty innovation, but this September marks a special milestone with the arrival of Maruderm, Turkey’s fastest-growing and most beloved skincare brand. Known for its dermatologist-developed, vegan, and cruelty-free formulations, Maruderm makes its UAE debut exclusively through Fakhree Al Hindi Group, now available at 17 Watsons stores across the country. For the first time, regional consumers can experience a brand that blends transparency, efficacy, and sustainability with the promise of results that speak for themselves.
At the heart of Maruderm lies a philosophy of clean beauty without compromise. Each formula is developed with dermatologist expertise, pairing plant-derived actives with clinical science, and crafted without parabens, sulfates, or synthetic fragrances. Every ingredient is disclosed in full, reflecting a belief that consumers deserve clarity about what touches their skin. It is this candour, combined with innovation, that has positioned Maruderm as one of Turkey’s most trusted names in skincare.
The brand’s “Less but Better” ethos resonates deeply with today’s mindful consumers. With multitasking products designed to deliver visible results, Maruderm avoids unnecessary clutter in skincare routines. It is beauty stripped back to its essentials—powerful, purposeful, and inclusive. From youthful skin to mature concerns, from women to men, Maruderm has created formulas for every age, race, and lifestyle, underscoring its promise of “Beauty for All.”
Maruderm also champions sustainability in both product and philosophy. Every product is PETA-approved and cruelty-free, packaged in eco-conscious recyclable materials, and designed with a respect for the environment as much as for the skin. In a market increasingly driven by conscious consumerism, the brand offers reassurance that efficacy and ethics can coexist seamlessly.
The launch highlights a strong partnership between Maruderm and Fakhree Al Hindi Group, a name synonymous with heritage, authenticity, and trust in the GCC. Commenting on the expansion, Founder Altu? Aynur described the UAE as a strategic hub for Maruderm’s international journey, while Alefiyah Johar, Partner at Fakhree Al Hindi Group, affirmed the brand’s role in building a multi-brand beauty platform that reflects consumer values while raising the standard of ethical skincare in the region.
Among the standout arrivals at Watsons are the Vitamin C Daily Glow Serum, priced at AED 70, designed to brighten and rejuvenate the complexion with antioxidants and peptides; the Glycolic Acid 7% Toner, priced at AED 82, delivering gentle exfoliation and refined texture; the Hyaluronic Acid Moisturizer Cream, priced at AED 70, providing lasting hydration; the Urea Intense Moisturizing Body Cream, priced at AED 82, offering deep comfort for sensitive skin; and the SPF 50+ Vitamin C Sun Cream, priced at AED 86, protecting and perfecting skin with a lightweight finish. Each product embodies the brand’s focus on performance-driven simplicity, designed to fit effortlessly into daily life.
As Maruderm enters the UAE, it does so not as a fleeting trend but as a movement towards a new era of accessible, ethical beauty. Available both in-store and online at Watsons, and supported by the expertise of Fakhree Al Hindi Group, the brand arrives with confidence, clarity, and care. For consumers who seek skincare that aligns with their values while delivering uncompromising results, Maruderm promises to be more than a brand—it is the beginning of a new beauty ritual.
