When Heritage Meets Innovation
The second collaboration between Fred Perry and Craig Green is a continuation of two distinctly British voices in fashion—a dialogue between legacy and reinvention. Since 1952, Fred Perry’s Laurel Wreath has represented more than just sportswear; it’s been a badge of honour for subcultures, musicians, and modern rebels alike. Craig Green, revered for his transformative takes on workwear and uniform, brings an avant-garde precision to the familiar. With three consecutive British Designer of the Year awards and an MBE to his name, Green’s world-building approach is one grounded in emotional storytelling and tactile exploration.
For Spring/Summer 2025, the collection finds its starting point on the tennis court. Green treats the Fred Perry polo shirt not as a garment but as a canvas, absorbing the raw textures and materiality of the game itself. It’s a collision of the athletic and the artistic, where heritage sportswear is infused with unexpected narrative depth.
The new capsule distills the visual DNA of tennis into each stitch and hue. Starting from a pristine white base, each polo shirt in the collection evolves into a wearable memory of the game. Shades of red clay, Wimbledon grass green, and the chalk-white of court boundaries echo through the fabric, as though worn through play and history. The bold twin-tipping in neon yellow serves as both contrast and homage—evoking the unmistakable vibrancy of a tennis ball mid-spin.
Each piece is finished with a co-branded emblem, uniting Green’s minimalist iconography with Fred Perry’s iconic wreath. These are not just clothes, but carefully constructed artefacts—garments that carry with them the physicality, tradition, and spirit of competition, as well as the subtle elegance of contemporary design.
The Fred Perry x Craig Green collection launches globally on 27 March 2025, both online and in selected stores worldwide. Shoppers can find it at fredperry.com, SSENSE, UNIVERS (Philippines), I.T (China), Cowboys to Catwalk (Amsterdam), Breuninger (Germany), and END (UK). It will also be available in-store at Fred Perry Seven Dials, Paris, Tokyo, Osaka, Manila, and Dover Street Market locations in London, Singapore, and Beijing.
Each shirt in this collection is an exercise in contrasts: tradition and innovation, sport and art, history and imagination. For fashion lovers, design aficionados, and cultural collectors alike, Fred Perry x Craig Green offers more than a collaboration—it’s a timeless chapter in the evolving story of British style.
