Gucci has unveiled the fourth volume of its compelling Prospettive series, titled Ancora Londra. This latest edition, curated under the artistic guidance of Creative Director Sabato De Sarno, pays homage to the city of London—a vibrant hub of contrasts and creativity that resonates deeply with Gucci’s storied legacy. Published by Contrasto and curated by Charlene Prempeh and Lewis Dalton Gilbert, Ancora Londra delves into the unique interplay of culture, architecture, and innovation that defines this cosmopolitan capital.
London’s Enduring Bond with Gucci
The relationship between Gucci and London has always been profound. From Guccio Gucci’s legendary association with The Savoy to the recent Cruise 2025 showcase at the Tate Modern, London has continually inspired the House’s artistic vision. “When it came the time to select the destination for my first Cruise collection, London was the natural choice. This city has had a great impact on myself, welcoming me and listening to me in a moment of my life when feeling included could make a difference in my path. Same goes for Guccio Gucci, whose story intertwines with The Savoy’s in an almost magical way, becoming the stuff of legend,” shares De Sarno.
Held in May 2024, the Cruise 2025 collection debut at the Tate Modern further underscored Gucci’s creative synergy with London. The venue, a beacon of modernity set amidst poetic green landscapes, symbolizes the city’s unique ability to merge history with innovation.
A Visionary Exploration of London’s Contrasts
Gucci Prospettive 4: Ancora Londra offers a compelling narrative through four thematic chapters: Dream Buildings, People Watching, Watching People, and Building Dreams. The book encapsulates the dichotomies of London’s landscape, from the brutalist beauty of the Barbican to the refined elegance of Mayfair. Curators Prempeh and Gilbert describe London as a “city of dreamers” where unexpected inspiration and creative tension fuel its unmatched energy.
Through vibrant visuals and insightful commentary, the volume illuminates how London’s architecture, diversity, and cultural contradictions continually shape the worlds of fashion, art, and design. The dynamic interplay of tradition and reinvention emerges as a central theme, making Ancora Londra a tribute to both the city’s history and its forward momentum.
Celebrating London’s Creative Soul
Coinciding with the book’s release, Gucci hosted an exclusive event at its New Bond Street store on November 14, 2024. The evening featured a curated discussion in the Gucci Salon with Prempeh and Gilbert, followed by a cocktail reception that showcased new art installations by luminaries such as Rachel Whiteread, Cerith Wyn Evans, and Sonia Boyce. These works, also featured in Ancora Londra, reflect Gucci’s commitment to celebrating artistry and innovation across disciplines.
Looking Ahead: Tradition Meets Modernity
As a brand synonymous with Italian craftsmanship and cutting-edge fashion, Gucci continues to redefine luxury by fostering meaningful connections with cities like London. Gucci Prospettive 4: Ancora Londra serves as a lens to view the evolving relationship between space, culture, and identity, reaffirming the House’s dedication to storytelling through contrast and creativity.
Discover more about Gucci and its legacy at www.gucci.com.
