The stage is set for one of tennis’s most anticipated spectacles as the Rolex Paris Masters 2025 returns from October 25th to November 2nd at its new home, the Paris La Défense Arena. The final ATP Masters 1000 event of the season promises not only elite athletic performance but also an unmatched display of French sophistication, courtesy of Lacoste, the tournament’s premium partner through 2030.
This year’s collaboration between Lacoste and the Rolex Paris Masters embodies the seamless fusion of sport and stylethat has defined both icons for decades. As the official outfitter, Lacoste brings its unique sense of “French Attitude” to the courts and beyond, designing exclusive collections for its tennis ambassadors — Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, and Arthur Fils — as well as for referees, ball kids, and fans. Each design reflects a dialogue between performance innovation and timeless Parisian elegance, reinforcing Lacoste’s position as the sartorial symbol of tennis.
The Lacoste x Rolex Paris Masters 2025 collection captures this dual spirit through sleek tailoring, breathable performance fabrics, and vibrant modern design. From Novak Djokovic’s refined red polo and crisp white shorts to Daniil Medvedev and Grigor Dimitrov’s bold, psychedelic prints inspired by the tournament’s electric energy, every piece celebrates the dynamism of the Parisian stage. Rising French stars Arthur Fils and Ugo Humbert showcase ensembles infused with French tech-inspired details — quarter-zips, contrast accents, and athletic silhouettes that echo the modern rhythm of the city.
Off the court, Lacoste is extending the excitement throughout La Défense, transforming the business district into a playground of interaction and creativity. Fans can participate in the Crocodile Challenge, a digital scavenger hunt that hides QR-coded stickers across the area, unlocking exclusive prizes and experiences. Meanwhile, pop-up stores inside the Arena and at the Lacoste boutique at La Défense invite visitors to explore the co-branded collection firsthand, alongside immersive events and a premium guest lounge designed to elevate the spectator experience.
The partnership between Lacoste and the Rolex Paris Masters goes far beyond branding—it’s a shared vision of sport as art and experience. Together, they aim to transform the traditional tennis tournament into a celebration of culture, innovation, and French refinement, where every serve, rally, and movement reflects both athletic mastery and aesthetic grace.
As the lights of Paris La Défense Arena shine on, the 2025 edition of the Rolex Paris Masters stands poised to be the most stylish and immersive in its history. Fueled by Lacoste’s creative energy and unwavering commitment to elegance, the event promises to reaffirm why the crocodile remains not just a symbol of sport, but an icon of enduring French sophistication.
