Celebrated luxury brand Roger Vivier presents its latest cinematic campaign, the second chapter of “Vivier Express: Travelling Icons.” Starring acclaimed actress Eva Green, this new episode, directed by Nicolangelo Gelormini under the creative direction of Gherardo Felloni, is a departure from its predecessor, weaving in film noir elements to evoke an aura of suspense and mystery. Set against the backdrop of a luxurious vintage train, the short film pays homage to iconic cinema styles while showcasing Vivier’s latest collection with style, intrigue, and a touch of surrealism.
The story follows Eva, dressed in striking Vivier accessories, including the bold red I Love Vivier heels and the Viv’ Choc bag. Channeling classic screen icons, Green exudes sophistication and mystery, embodying the role of a modern femme fatale inspired by noir legends like Lauren Bacall and Bette Davis. The narrative unfolds within the intimate setting of her train cabin, where an enigmatic presence haunts her, blurring the lines between dream and reality. The campaign uses cinematic storytelling to bring Roger Vivier’s artisanal creations to life, seamlessly blending fashion with art and reinforcing the brand’s ethos of timeless elegance and contemporary allure.
Eva Green, an international star celebrated for her unique style and cinematic roles, brings depth to this thrilling campaign. Green’s partnership with Roger Vivier exemplifies a shared appreciation for the allure of classic style reimagined with a modern edge.
I wanted Eva to be our modern-day femme fatale, because she doesn’t just wear the shoes and accessories; she brings them to life, infusing them with a sense of danger and desire”, says Gherardo Felloni, Creative Director, Roger Vivier.
Roger Vivier’s legacy, dating back to 1937, continues to inspire under the guidance of Creative Director Gherardo Felloni, who brings fresh creativity to the brand’s iconic designs. His vision maintains the luxurious sophistication and artistic spirit that defines Roger Vivier, making the Maison a choice for celebrities, royalty, and fashion connoisseurs worldwide.
