The celebrated British fashion brands Fred Perry and Craig Green have come together for a groundbreaking collaboration that redefines the iconic Fred Perry shirt. With a focus on experimenting with structure, functionality, and bold new colorways, this collection offers four innovative interpretations of the timeless Fred Perry shirt. Known for their unique appeal and significant cultural heritage, Fred Perry and Craig Green combine their design philosophies to present a progressive take on a garment that has become synonymous with individuality, style, and tradition.
Fred Perry, a British icon since 1952, transformed the tennis shirt into a cultural staple, blending sportswear with street style embraced by generations. Craig Green, known for his avant-garde approach to structure and utility, brings an experimental edge to fashion with themes of identity and community. Together, they unite their distinct yet complementary visions in a collaborative collection that reinvents the iconic Fred Perry shirt with modern creativity and purpose.
At the heart of this collection lies the Fred Perry shirt, reimagined with Craig Green’s touch. The collaboration includes four distinctive shirts, combining functional design with artistic innovation. Two reversible shirts showcase doubled fabrications that pair contrasting textures, while two quilted styles feature Green’s signature vertical stitching channels, a mark instantly recognizable to his fans. Each piece in this collection is designed with practical versatility, blending industrial influences with a renewed sense of purpose and utility.
This collection retains the emotional and cultural significance of the Fred Perry shirt, adding Craig Green’s visionary approach to make it a staple for today’s modern wardrobe. Embracing both tradition and transformation, the Fred Perry x Craig Green shirts are designed for those who seek authenticity and creativity in their style—a perfect fit for individuals who appreciate both heritage and innovation.
The Fred Perry brand has been a fashion icon for more than 70 years, starting with its first tennis shirt, designed to be functional and stylish both on and off the court. The Fred Perry shirt, embraced by everyone from elite athletes to fringe subcultures, has become a true piece of British heritage, representing both individuality and community. With this collaboration, Fred Perry and Craig Green continue to honor this legacy, bridging past and present to shape the future of fashion.
