Boss, the German fashion brand, has merged hi-fashion, versatility and convenience in its latest tailoring innovation to give us the Washable Suit and is in line with the brand’s mission “to dress driven men with fast-paced lives.“
Thanks to an altered construction, the innovative tailoring can be machine-washed, without the suit losing any of its signature sharp look. This is because each fabric has been specially developed and finished to withstand the effects of water and washing. The suit only requires light ironing after being machine-washed to ensure a sharp finish. In practical terms, what this translates to, is never needing a dry cleaner while also reducing the amount of time required to care for the garment.
The unlined jacket features a softer shoulder with a stripped back and reduced internal structure, while the soft waistband of the trousers allows for both wearing comfort and washability. To add a further level of versatility, the jacket and trousers are sold separately to enable the wearer to mix and match different designs in the collection and create a number of looks with the separate pieces. These suits are available in three different wool-based fabrics and three colours.
Joseph Schooling, swimmer and Olympic gold medallist, is the face of the new campaign to promote the ground-breaking collection.
“Chosen for his determination, ambition and drive to succeed, Schooling is captured where both he and the suit perform – submerged in water. The swimmer’s lifestyle mirrors that of the BOSS man: his day-to-day routine is defined by being constantly on the move, where time is of the essence.” – Hugo Boss
The Washable Suit is available in stores and online.
