Tommy Hilfiger has unveiled its Fall 2025 campaign, The Hilfiger Racing Club, blending prep culture with the nostalgia of luxury motorsport. Headlined by actor Nicholas Hoult and supermodel Claudia Schiffer, the campaign celebrates the brand’s iconic American heritage while reimagining it with a bold, modern twist.
Shot by acclaimed photographer Glen Luchford, the campaign draws inspiration from the energy of the racetrack. Hoult, who has a genuine passion for vintage motorsport and is a trained race driver, brings authenticity to the imagery, while Schiffer channels timeless glamour and sophistication, embodying the spirit of Hilfiger’s elevated prep style.
Founder Tommy Hilfiger reflected on the brand’s creative direction: “Reimagining prep has been at the heart of my vision for 40 years. From the beginning, I’ve blended classic American style with cultural influences, and I’m excited to continue that legacy with The Hilfiger Racing Club—bringing a fresh twist to tradition.”
Launching globally on August 26, 2025, the campaign will be supported by a series of activations including branded experiences, creative collaborations, and racetrack-inspired events. These initiatives aim to showcase how Hilfiger’s approach to prep culture prioritizes reinvention and individuality over rigid style rules.
The Fall 2025 collection draws inspiration from New York City’s prep heritage, reinterpreted with contemporary design. Highlights include tartan shirting, updated barn jackets with water-repellent finishes, a women’s trench in sustainable wool, and casualized pleats styled with crest sweatshirts. The collection balances tradition with modern ease, accessorized with pieces like the American Icon bag.
Both Hoult and Schiffer praised the campaign’s spirit. Hoult described the collection as “timeless and effortlessly cool,”while Schiffer highlighted Hilfiger’s “extraordinary talent for creating collections that are both playful and timeless.”Their presence underscores the brand’s ability to merge heritage with modern cultural energy.
Available at tommy.com, Tommy Hilfiger stores, and select retail partners worldwide, the collection marks the first chapter of the brand’s new creative statement: “You’re Invited, No RSVP Required.” With its mix of heritage, motorsport nostalgia, and unapologetic reinvention, The Hilfiger Racing Club positions Fall 2025 as a defining season for the iconic American fashion house.
