In an era where the lines between streetwear and sophistication continue to blur, GANNI and New Balance present a collaboration that encapsulates the energy of modern identity. The GANNI x New Balance 1906L, launching on 9 October 2025, isn’t just a sneaker—it’s a manifesto for self-expression, a reinvention of what everyday luxury can look and feel like.
This new silhouette fuses New Balance’s athletic legacy with GANNI’s Copenhagen-bred irreverence. The result is a sneaker that feels as spontaneous as it is considered—a hybrid that merges the structure of a loafer with the kinetic spirit of a runner. The bold rubber sole anchors the look, while GANNI’s signature snake print and vivid palette inject personality. A polished loafer strap adorned with a metal butterfly emblem and New Balance logo bridges nostalgia and rebellion, turning classic detailing into something defiantly fresh.
The campaign, created in collaboration with Dazed, captures this tension between dualities through the magnetic presence of Samara Cyn, one of music’s rising voices. Photographed by Iris Luz and styled by Kat Ambrozak, the visuals explore two distinct archetypes: the fearless Statement Maker and the understated Effortlessly Sharp persona. Together, they challenge the notion that style must conform, celebrating instead the multiplicity of modern identity.
Each shot feels alive with GANNI’s expressive contrasts—tailored silhouettes colliding with streetwear ease, tactile fabrics juxtaposed with bold prints. It’s a visual language that embodies the collaboration’s message: no one is ever just one thing. In this shared universe, sneakers become symbols of confidence, movement, and autonomy.
The 1906L stands as a physical representation of that ethos—designed for those who dress for themselves and define their own rhythm. It speaks to a generation that moves fluidly between worlds, craving both comfort and edge. As much a statement of attitude as of design, it bridges the codes of function and fashion, walking the line between runway and real life.
