In a world where luxury is increasingly defined by intention, Caeli emerges as a refined answer to the conscious consumer’s desire for simplicity, authenticity, and quiet indulgence. The Mediterranean-inspired wellness brand, founded in 2022, continues its mission of elevating everyday rituals with the release of its new personal care line in March 2025—a thoughtful collection designed to embody purity, serenity, and the timeless beauty of nature.
Rooted in the Latin word for “heavenly” or “of the sky,” Caeli is more than just a name—it’s a guiding philosophy. Each product serves as a tribute to the Mediterranean’s rich cultural heritage and tranquil lifestyle, transporting the senses through carefully crafted formulations that prioritize both wellness and sustainability. Founded by Tunisian entrepreneur Senda Guesmi, the brand is built on the values of slow living, ancestral wisdom, and ethical design. “Caeli is my way of reconnecting people with the kind of peaceful, grounding rituals I grew up with,” says Guesmi. “It’s about bringing the Mediterranean’s effortless beauty and soulful traditions into the rhythm of modern life.”
The 2025 personal care line reflects Caeli’s dedication to clean, high-performing products. Using 90-97% natural ingredients, the formulations blend botanical extracts like organic olive oil, argan oil, and shea butter with rigorously tested components for skin safety and effectiveness. Every step of the production process—from ingredient sourcing to packaging—is anchored in mindful practices. The result is a collection that feels luxurious without excess, familiar yet elevated, natural yet sophisticated.
Five new essentials form the core of this launch. The Sakarun Body Wash, named after a serene Croatian bay, offers an invigorating cleanse with peppermint, rosemary, and fresh wood, balanced by olive oil for nourishment. Kelibia Body Lotion, inspired by the Tunisian coastline, features a hydrating mix of argan oil and aloe vera, perfumed with calming notes of geranium and lavender. Kamari Hand Wash, evocative of the Greek seaside town, combines exfoliating textures with grounding scents of vetiver, patchouli, and cedarwood. For softer hands, the Cala Soraja Hand Cream blends shea butter and olive oil with hints of bergamot, lavender, and chamomile. Finally, Saidia Lip Balm, named after the Moroccan coastal town, delivers smooth, hydrated lips with a mix of cacao seed butter and botanical oils.
Each product is more than a skincare step—it’s a reminder to pause, to engage the senses, and to find beauty in routine. The names, taken from cherished Mediterranean locations, serve as an invitation to journey inward, to explore landscapes not just of geography, but of spirit and memory.
Caeli’s 2025 personal care collection is available now at www.caeli.co, where the brand continues to grow a community of modern women who seek balance, elegance, and meaningful moments in self-care. With its minimalist design, sustainable ethos, and Mediterranean soul, Caeli transforms skincare into something timeless—luxury that doesn’t shout, but lingers.
