In an age where every scent seems to come with an influencer’s stamp and fragrances are marketed for mass appeal, Francis Kurkdjian takes a bold, personal detour. With My Very Intimate Perfumes—or MyVIP—the master perfumer reopens a treasured, once-private chapter of Maison Francis Kurkdjian’s story, offering fragrance lovers a rare glimpse into the Maison’s closely guarded olfactory secrets.
Kurkdjian’s decision to relaunch four of his most confidential creations—Absolue Pour le Matin, Absolue Pour le Soir, Reflets d’ambre, and Le Beau Parfum—is more than a nostalgic exercise. These aren’t just fragrances; they’re deeply personal expressions, once reserved for the perfumer’s inner circle and offered sparingly to friends and VIPs. Today, these cult classics return, not through grand advertising or flashy counters, but through the quiet elegance of limited releases—available only at Maison Francis Kurkdjian boutiques and the official website.
Each scent in the MyVIP collection is an olfactory narrative, a time capsule, and an emotional bookmark. Absolue Pour le Matin opens with an invigorating burst of lemon and slips into a serene heart of orange blossom and violet, tinged with green thyme. It’s morning distilled—a luminous ode to new beginnings, fresh perspectives, and soft sunlight. In contrast, Absolue Pour le Soir exudes the magnetic energy of New York nights, sensual and animalic, where rose mingles with cumin, amber, and honeyed benzoin. It’s unapologetically bold, seductive, and unforgettable—perfume as performance art.
Then comes Reflets d’ambre, born from a golden collaboration with Moscow’s iconic GUM department store. This scent plays with the prism of amber, projecting spice, floral lightness, and smoky depth in equal measure. Kurkdjian crafts an opulent composition where pink peppercorn and jasmine dissolve into warm vanilla and leather-kissed labdanum, conjuring a sultry, ever-evolving warmth. It’s perfume that doesn’t settle but shifts—like a memory recalled from a different angle.
Le Beau Parfum completes the quartet with a tribute to Parisian women—those effortlessly chic muses who embody contradiction and charm. Created for the 150th anniversary of Le Printemps, the scent sings with white florals—tuberose, jasmine, orange blossom, ylang-ylang—balanced between luminous freshness and a slow-burning sensuality. It’s both bouquet and attitude, delicately composed yet disarmingly powerful.
The MyVIP collection is more than just a fragrance release; it’s an invitation to remember what perfume once was—a whisper, a secret, a personal indulgence. Each bottle arrives cloaked in the Maison’s original sleeve, a nod to both environmental awareness and timeless style. And on every label, the fragrance’s original creation date is handwritten by Kurkdjian himself, as if signing a note to a friend.
This collection marks a poetic resistance to a world of instant access and diluted luxury. It invites wearers not just to spray a perfume, but to step into a private world where emotion guides the hand of creation. As Kurkdjian himself says, these are scents designed to become part of your life’s story—not to broadcast, but to treasure.
MyVIP is not a launch; it’s a letter. It’s the scented handwriting of a perfumer who believes that the most meaningful luxuries are the ones we don’t share with everyone—only with those who know how to read between the notes.
