Signé Magazine
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
Browse
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
Search
Signé Magazine
Signé Magazine
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
  • Cars

Manfred Bräunl, the CEO of Porsche MEA, speaks about the automotive market in the region

  • July 17, 2019
  • 2 minute read
Total
0
Shares
0
0
0
0

We recently interviewed Manfred Bräunl who assumed the role of Chief Executive Officer at Porsche Middle East and Africa FZE, earlier this year. He worked previously as the Vice President Marketing at Porsche China Motors prior to which he served senior management positions for various automotive giants. With decades of worldwide experience in marketing and sales for premium automotive manufacturers, he is set to strengthen the position of Porsche in the region.

What does Porsche mean to you?

Porsche, for me, is not only the most iconic but also the most authentic sports car brand in the world. The brand balances setting new standards as a premium manufacturer with excelling in motorsports and focussing on future innovation. Meanwhile at the heart of it all, is a constant pursuit of evolution, ensuring that the next range of models continue to carry the unmistakable Porsche DNA, setting it apart from any competitors in the market. This is the spirit that has made Porsche what it is today.

What does your current role as the CEO of Porsche MEA encompass?

I lead a team of professionals that cover 20 countries and 65 Porsche facilities across the GCC, Levant, Africa and India. This gives me a variety of responsibilities, ensuring all-encompassing importer support, which includes network development, sales, marketing, customer relationship management, public relations, After Sales and Motorsport.

How has the 1st quarter in your current role been like?

It has been fascinating and challenging in equal measure. I’ve arrived during our busiest ever year for product launches, which is exciting but requires a lot of energy regionwide. However, this does allow me to see our operation at its best, with everyone working in top gear, all committed to delivering success for our customers. And with all that activity going on, I’m grateful for the warm welcome from the team and the importers. Travelling to the Porsche facilities in the main markets and speaking with local management gives me an understanding of their desire to continue improving, and what is required to achieve that.

What exciting projects are you working on currently and in the near future?

The evolution of our brand icon, the timeless 911, is currently being introduced across the region. And, we are gearing up for the global unveiling of our Taycan this September. It will be a milestone in Porsche’s history with our first ever fully electric car. It will represent a key moment in our E-Performance strategy and, following this, we expect to launch our all-electric sports car in this region in 2020. With acceleration from 0 to 100 km/h in considerably less than 3.5 seconds, and a range of up to 500km on a single charge, it will be a game-changer. It has also been confirmed that the Formula E season will begin in November in Saudi Arabia, a date which also marks Porsche’s debut in the championship. So, we have a full plate, and around that, I am focussed on taking stock of my responsibilities and then building a strategy for the Middle East for the short, medium and long term.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
You May Also Like
View Post
  • Cars

Maserati GT2 Expands Global Footprint, Racing Across Five Continents

  • July 10, 2025
View Post
  • Cars

A Haute Couture Homage on Wheels: Rolls-Royce Unveils One-of-One Phantom Dentelle

  • July 8, 2025
View Post
  • Cars

DIPPED IN BLACK: RANGE ROVER SPORT SV BLACK EDITION UNLEASHES PURE MONOCHROME POWER

  • July 7, 2025
View Post
  • Cars

Nissan Z NISMO Arrives in the Middle East with Track-Tuned Power and Motorsport Precision

  • July 4, 2025
View Post
  • Cars

Ferrari’s Golden Era Roars Again at RM Sotheby’s Monterey 2025 Auction

  • July 2, 2025
View Post
  • Cars

CONCEPT AMG GT XX: A New Dimension of Performance

  • July 1, 2025
View Post
  • Cars

RM Sotheby’s Presents “The Champions – Schumacher and F1 Legends”: An Unmissable Online Auction of Formula 1 Memorabilia

  • June 30, 2025
Defender car trophy edition
View Post
  • Cars

Defender Trophy Launches Global Adventure Challenge: A Bold Expedition Across Africa with Tusk

  • June 27, 2025
Signé Sanctuaries
  • A Return to Radiance: The Maybourne Riviera Welcomes the 2025 Season With New Culinary Stars and a Groundbreaking Wellness Destination
  • AVANTCHA Unveils Black Oud & Mastic: A Luxurious Fusion of Wellness and Tradition
  • Renew and Rejuvenate: Rosewood Abu Dhabi’s Longevity & Renewal Retreat
  • Clinique La Prairie Elevates Skin Rejuvenation in Revitalisation Programs Through Collaboration with La Prairie
  • One&Only Le Saint Géran Unveils Mauritius First Guerlain Spa: A Fusion of Elegance and Wellness
LATEST STORIES
  • Mosaico Unveils the Opera Gold Bar, Dubai’s Most Decadent Dessert
  • Nicholas Hoult Elevates Red Carpet Style with Jaeger-LeCoultre’s Reverso Tribute Duoface Chronograph
  • Lynor’s Summer Sun Collection Glows with Elegance and Ease
  • Surrenne Riviera Launches on the Côte d’Azur, Ushering a New Era of Transformative Wellness
  • Nikki Beach Unveils Global Summer 2025 Line-Up with Iconic Events, Exclusive Launches, and Bold New Concepts
  • Maserati GT2 Expands Global Footprint, Racing Across Five Continents
  • Gucci’s Visionary High Watchmaking Collection for 2025
  • Brunello Cucinelli Channels Timeless Tennis Elegance for Wimbledon Season
  • Eddie Redmayne Brings Signature Sophistication to Wimbledon in OMEGA Aqua Terra
  • Ralph Lauren Welcomes Star-Studded Guests to Centre Court Suite at Wimbledon 2025

Make your Inbox more interesting.

Every alternate week get a packaged update from the world of luxury. A newsletter tastefully curated by the 'Keepers of Craft', Signé Magazine.

Latest Print Editions
    • Print Edition

    Signé Magazine – Edition 55

    • 15.11.24
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 54

    • 24.09.24
      • Print Edition
    View Post
    • Print Edition

    Signe Magazine – Edition 52

    • 15.12.23
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 51

    • 15.11.23
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 50

    • 15.09.23
      • Print Edition
    View Post
Latest Online Features
  • Mosaico Unveils the Opera Gold Bar, Dubai’s Most Decadent Dessert July 10, 2025
  • Nicholas Hoult Elevates Red Carpet Style with Jaeger-LeCoultre’s Reverso Tribute Duoface Chronograph July 10, 2025
  • Lynor’s Summer Sun Collection Glows with Elegance and Ease July 10, 2025
  • Surrenne Riviera Launches on the Côte d’Azur, Ushering a New Era of Transformative Wellness July 10, 2025
  • Nikki Beach Unveils Global Summer 2025 Line-Up with Iconic Events, Exclusive Launches, and Bold New Concepts July 10, 2025
  • Maserati GT2 Expands Global Footprint, Racing Across Five Continents July 10, 2025
EDITORIAL CALENDAR
July 2025
S M T W T F S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Jun    
Signé Magazine
  • Signé Magazine – All Stories
  • Contact Us
Keepers of Craft

Input your search keywords and press Enter.