EDIT by Ahmed Seddiqi introduces a refined collection of timepieces and accessories designed to transform every moment into a statement of personal style. Titled Own Your Moment, the campaign highlights a thoughtful curation that seamlessly balances timeless craftsmanship with contemporary elegance, inviting wearers to embrace each occasion with intention and confidence.

From precision-engineered watches that merge artistry with performance to sophisticated accessories that embody meticulous attention to detail, every creation in the collection reflects the ethos of EDIT by Ahmed Seddiqi—an unwavering dedication to quality, design, and individuality. These pieces are not merely adornments but companions, crafted to inspire self-expression and elevate the everyday.
Highlights of the collection include the West End The Classics Automatic Watch, a tribute to heritage and precision; the Diesel Men Spiked Quartz Watch, bold and urban in spirit; and the Guess Ruby Quartz Watch, which captures a refined femininity with its sleek detailing. The Tory Burch The Pierced Quartz Watch introduces playful sophistication, while the Charriol Steel Forever Necklace extends the narrative beyond timepieces, offering a touch of timeless elegance to any ensemble. Each item has been selected not only for its design but for the way it empowers wearers to make every moment their own.


At the heart of Own Your Moment lies a philosophy of purposeful luxury—accessories that do more than accentuate a look, they embody an attitude. Whether it is the quiet confidence of a classic watch or the bold energy of a statement piece, the collection reflects the many facets of contemporary style, resonating with individuals who value both refinement and meaning in the pieces they wear.
This curation serves as an invitation to embrace the present, celebrating time not just as it passes but as it is lived. With each design, EDIT by Ahmed Seddiqi underscores the idea that luxury lies in the details, and that true sophistication is found in accessories that carry both beauty and intention.

The Own Your Moment collection is now available at EDIT by Ahmed Seddiqi stores and online at byedit.com, offering a gateway into a world where every second and every style choice is imbued with meaning.