Tommy Hilfiger has launched the Fall 2020 TommyXMercedes-Benz men’s capsule collection, spotlighting more sustainable production methods and materials. This, the fourth collaborative collection capsule, builds on Tommy Hilfiger’s multi-year strategic partnership with the six-time champion, Mercedes-AMG Petronas Formula One Team. The collection was launched globally – online at tommy.com, in select Mercedes-Benz dealerships, Tommy Hilfiger stores and department stores.
Expanding upon Tommy Hilfiger’s sustainability mission to create fashion that Wastes Nothing and Welcomes All, the Fall 2020 TommyXMercedes-Benz capsule features more sustainable cotton, Sorona-filled parkas and suit bombers, and Ecodown quilted vests. These sustainable materials are the latest to be added to the growing portfolio of more sustainable Tommy Hilfiger products.
Innovation sits at the heart of the Fall 2020 capsule, which blends the Tommy Hilfiger brand’s classic American cool sportswear heritage with the technical expertise of the six-time Formula One World Champions. Timeless styles including the utility jacket, bomber and leather jacket are elevated with a sophisticated, tailored twist and technical elements, such as climate control finishes, perforations, rubberized tapes, seamed seals and Velcro adjustable closures. The red, white and navy colour palette is enhanced with pops of burnt orange, light greys and olives, and the iconic Tommy Hilfiger flag and Mercedes-AMG Petronas Formula One Tri-Star are elevated through subtle execution. The signature Tommy Hilfiger stripe continues its minimalist approach on hems and cuffs, and TriStar linings add an unexpected twist to classic outerwear. The collection is clean and sophisticated for “the modern Tommy man.”
Starting in the 2018 season, Tommy Hilfiger became the Official Apparel Partner of the Mercedes-AMG Petronas Formula One Team, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for a new generation of Tommy Hilfiger consumers.
