Two Italian luxury brands – LVHM’s Acqua Di Parma fragrances and forte_forte fashion house – have collaborated for the first time to present the capsule collection: “forte_forte loves Acqua di Parma.”
Giada Forte, forte_forte Co-founder and Creative Director, commented: “We are very happy about the collaboration with Acqua di Parma, an icon that, like us, is all Italian. I have always been in love with the radiant simplicity that distinguishes the Maison, a natural elegance I feel connected to.
“When I design our creations, they come to new life and subtly transmit to the wearer their soul; it is an impalpable feeling, but it is also intense and exciting, the same feeling evoked by Acqua di Parma fragrances. Interpreting the bright and vibrant notes of Mirto di Panarea was really fascinating. Acqua di Parma expresses an intimacy and authentic elegance, and it is a faithful and refined presence that has always accompanied me.”
At the heart of the collection is the Mirto di Panarea fragrance, one of Acqua di Parma’s most-loved fragrances, in a new 100ml format. The new aesthetics of forte_forte dialogues with the regenerating notes of the fragrance. The aromatic warmth of myrtle is combined with basil, sparkling citrus accents of lemon and bergamotto di Calabria. In the heart of the fragrance, accents of sea breeze meet jasmine and rose. The base notes intensely shine with mastic and juniper combined with cedar and amber.
Joyful and contemporary, the motif wraps around the cylinder box and the green coloured glass bottle that calls to mind the fragile beauty of ceramics. The packaging is made with a bright and special iridescent paper, like a forte_forte dress.
The outer cylinder is enriched with a small crochet decoration, recalling a warm and bright sun. The scoubidou charm around the bottle cap in cobalt blue and fluorescent yellow tones and with a precious gold medallion, can be transformed into a bracelet or an anklet, a hair tie or a colourful and joyful keychain.
Besides the fragrance, “forte_forte loves Acqua di Parma” includes the Discovery Set with the three fragrances: Mirto di Panarea, Arancia di Capri and Fico di Amalfi, in 12ml vials. The box is entirely covered with forte_forte designs.
The Mirto di Panarea scented candle, a unique interior design element, with the glass decorated with the kaleidoscopic motif of flowers and butterflies also embossed on the packaging, will fill the house with the sparkling awakening notes of the Mediterranean nature.
The “forte_forte loves Acqua di Parma” also embraces sustainability in line with maison’s “Acqua di Parma Futura” programme. The outer packaging is made of fine paper approved by FSC, an international certificate for responsible forest management throughout the world. The fragrance bottle, with a recycled plastic cap, features a separable dispenser to make recycling easier.
