25hours Heimat Dubai, the first standalone branded residence by 25hours Hotels, will be located in the heart of Downtown Dubai. Proposing “a revolutionary approach to downtown living,” 25hours Heimat is part of parent company Ennismore’s strategic focus on branded residences, which has grown its global pipeline across brands to 20 properties.
Developed by East & West Properties, presented by D&B Properties, and imagined and branded by the team behind the 25hours Hotel brand, this new project will bring together the expertise to offer branded residences across 73 floors, comprising studio, 1, 2 and 3-bedroom apartments and duplex penthouses. 25h Heimat Dubai is designed by Studio Aisslinger in collaboration with the 25hours core team and its founder, Christoph Hoffmann. The Berlin-based designers have created three 25hours Hotels in Berlin, Zurich and Cologne.
Beyond the conventional residential offerings, 25hours Heimat Dubai will boast a range of distinctive amenities, including a distinctive and spacious hotel lobby with a working space, screening room, podcast studio, and state-of-the-art launderette. The podium will have a destination family pool, a music room, a padel court, mini golf, indoor and outdoor fitness facilities, communal BBQ areas, and outdoor kitchens.
The 63rd floor will be an adult-only space with a sky lounge with unobstructed views of Burj Khalifa and a pool on the other side with stunning views all the way to Burj Al Arab. The rooftop will boast a unique wellness offering, including a sauna, Onsen, cold plunge, relaxation deck, and mini observatory.
“Heimat” is an untranslatable German word describing places and feelings alike. Heimat is where one feels at home and secure, where the food, the music, the aromas and the company are just right. 25hours Heimat was conceived to be “the new eclectic home for cosmopolitans with a sweet spot for nostalgia.”
25hours Hotels has 15 hotels in operation across Germany, Dubai, Italy, France, Switzerland, Austria, and Denmark, with a further nine hotels in the pipeline, taking the brand to Indonesia, Australia, Portugal and Saudi Arabia for the first time.
Louis Abboud, Chief Development Officer and Deputy Head of Middle East, Africa, and Turkey, at Ennismore, said: “We’re incredibly excited to announce 25hours Heimat as a new residential brand extension of the much-loved 25hours. We know that 25hours Heimat Dubai will shake the residential market, much like 25hours Hotel Dubai took the hotel market by storm back in 2021.”
Husni Al Bayari, Chairman and founder of D&B Properties, added: “25hours Heimat Dubai seamlessly integrates the DNA of 25hours’ acclaimed hospitality into the fabric of everyday life, promising a home and a lifestyle crafted around individuality and innovation. Situated in the heart of Downtown Dubai, residents will be treated to unobstructed views of the iconic Burj Khalifa and the vibrant Downtown Boulevard. Just five minutes away from the renowned Dubai Mall, 25hours Heimat Dubai serves as your personal gateway to culture, shopping, and limitless entertainment. We are confident that 25hours Heimat Dubai will redefine the notion of urban living, setting a new standard for branded residences in the region.”
Ennismore’s branded residential properties, including 25hours Heimat Dubai, are supported by Accor One Living, the company’s industry-first, mixed-use platform focused on supporting the development and operation of branded residential communities. Through Accor One Living, homeowners, guests, and partners are connected to Accor’s diverse ecosystem of brands, expertise, and solutions.
The branded residential space is one of the fastest-growing sectors in real estate. At the same time, lifestyle is the fastest-growing category in hospitality – appealing to a new generation of homeowners who appreciate a modern and casual sense of luxury.
Ennismore has 28 branded residences open and under development, including Mondrian Burleigh Heads in Gold Coast, Australia, and Maison Delano Seoul. Dubai is one of the strongest markets for Ennismore’s branded residence, and D&B Properties has been critical to the group’s residential growth in the city, supporting various strategic deals.
Flagship Ennismore residential properties in Dubai include SLS Residences The Palm Dubai, the first standalone residence outside of the Americas, set to open in 2026; Mama Shelter Residences, Dubai, the first Mama Shelter residence in the world is set to open in the Business Bay area when it opens in 2024, and opening later this year, SO/Uptown Dubai Residences, a 227-residence property bringing style to a fashion-forward generation of homeowners.
