Celebrating Collaboration and Creativity
Kenzo, the iconic Parisian fashion house, rings in the festive season with an electrifying collaboration with celebrated Japanese graphic artist Verdy. Introduced during the Kenzo Spring/Summer 2025 runway show, this partnership breathes new life into Kenzo’s heritage through Verdy’s unique pop-graphic sensibilities.
Verdy’s artistic flair brings to life three charismatic characters: Winky the Tiger, Deezy the Flower, and Bimpy the Elephant. These endearing figures form the heart of the ‘Kenzo Verdy Market,’ a collection of ready-to-wear fashion and lifestyle accessories, set to enchant audiences worldwide.
The Kenzo Verdy Market Collection
Launching exclusively online on November 19, 2024, through Kenzo.com and Tmall, and globally in Kenzo stores on November 20, this collection captures the festive spirit with an expansive array of offerings. Highlights include:
- Men’s and women’s ready-to-wear pieces featuring Verdy’s playful designs.
- Lifestyle products like blankets, mugs, snow globes, decorative carpets, plush backpacks, and compressed T-shirts.
- Unique accessories crafted for collectors and enthusiasts.
Special pop-up activations in global luxury hubs such as the Dubai Mall, Galeries Lafayette in Paris, and Hong Kong’s IFC Mall promise to deliver immersive experiences that merge Kenzo’s legacy with Verdy’s contemporary artistry.
A Campaign Inspired by Retro Gaming
To celebrate the launch, Kenzo unveils a campaign infused with 2000s video game nostalgia, developed in collaboration with studio BOL. Featuring an exclusive track by Japanese rapper Young Coco, the campaign takes viewers on an adventurous journey with Verdy’s characters—Winky, Deezy, and Bimpy—on a quest to reach the castle of Kenzo’s Artistic Director Nigo and Verdy himself.
About Verdy: A Modern Creative Visionary
Osaka-born and Tokyo-based, Verdy is an internationally acclaimed artist known for projects like Girls Don’t Cry, Wasted Youth, and his signature panda-rabbit character, Vick. With a portfolio spanning collaborations with Nike, Instagram, Levi’s, and Coachella, Verdy’s work is a vibrant exploration of youth culture, rebellion, and nostalgia. His recent role as Artistic Director for Blackpink’s Born Pink tour further cements his status as a cultural force.
Experience the Vibrant Synergy
The Kenzo Verdy Market is more than a collection—it’s a celebration of artistry, imagination, and the festive spirit. Discover this unique fusion of heritage and contemporary creativity at Kenzo boutiques or online.
