Roger Vivier unveils its highly anticipated 2024 Holiday Season Campaign, blending its Parisian heritage with festive glamour. The Maison celebrates craftsmanship, elegance, and playful sophistication through two captivating chapters—the Festive Campaign and the New Year’s Campaign. Together, these campaigns embody the spirit of holiday joy, offering luxurious shoes, bags, and accessories perfect for gifting or celebrating in style.
The Festive Campaign: A Winter Wonderland of Glamour
Launching on November 14th, the Festive Campaign transforms a Roger Vivier Christmas tree into a sparkling holiday spectacle. Adorned with dazzling ornaments, it showcases a curated selection of signature treasures:
- Belle Vivier Pumps: Reimagined in vibrant orange and purple satin, these pumps feature the iconic Pilgrim buckle encrusted with baguette-cut crystals, adding timeless sophistication to any holiday ensemble.
- Slingbacks in Silver: A glamorous new addition, these slingbacks are embroidered with mirror elements, beads, and strass, offering a statement look for festive gatherings.
- Black Velvet Mary Jane Slippers: Featuring the Pilgrim buckle on the strap, this piece delivers an unexpected twist to a classic silhouette.
- Matching Evening Bags: Embellished with the same signature buckle, these bags complete the festive collection with elegance and style.
This chapter captures the spirit of holiday gatherings with its vibrant designs and luxurious details, perfect for making a statement this season.
The New Year’s Campaign: Vintage Glamour on a Luxurious Escape
Premiering on December 9th, the New Year’s Campaign takes place in a vintage-inspired train, complete with plush pink velvet seats, red lacquered walls, and gilded accents. The scene evokes timeless Parisian sophistication as it travels through a snowy winter wonderland.
The spotlight shines on the Efflorescence Collection, which brings floral-inspired elegance to celebratory winter evenings:
- Efflorescence Mules: Featuring the Maison’s signature crystal flower-encrusted buckle, these mules add a touch of sparkle to any New Year’s look.
- Efflorescence Jewel Bags: Crafted in lush satin, these bags are available in vibrant hues and boast hand-crafted handles and crystal flower buckles. A new version debuts with metallic woven strands, blending texture and shine into this beloved design.
This chapter celebrates the Maison’s dedication to refined elegance while adding a playful touch to luxurious holiday dressing.
A Legacy of Parisian Elegance
Founded in 1937, Roger Vivier revolutionized high fashion with his artistic and whimsical shoe designs. From iconic women like Grace Kelly and Queen Elizabeth II to modern stars like Michelle Yeoh and Selena Gomez, the Maison has graced generations with its creations. Under the direction of Gherardo Felloni since 2018, Roger Vivier continues to evolve its founder’s legacy, introducing contemporary designs while preserving timeless craftsmanship.
Celebrate the Holidays with Roger Vivier
The 2024 Holiday Season Campaign celebrates the joy of gifting, dressing up, and embracing Parisian sophistication. Whether you’re drawn to the playful glamour of the Festive Campaign or the refined elegance of the New Year’s Campaign, Roger Vivier invites you to elevate your holiday celebrations with its unparalleled designs.
