Inspired by M?ori Artist Emily Karaka, QASIMI’s Latest Collection Champions Cultural Heritage and Creative Collaboration
Milan Fashion Week witnessed a stunning confluence of art and high fashion as QASIMI unveiled its Autumn/Winter 2025 collection. Under the visionary leadership of Hoor Al Qasimi, the brand’s collaboration with esteemed M?ori artist Emily Karaka redefined how culture and artistry influence luxury fashion.
Cultural Synergy: The Heart of AW25
At the core of QASIMI’s AW25 collection lies the vibrant artistry of Emily Karaka, whose works reflect the resilience and heritage of the M?ori people. Her painting “He Kakano Ahau” serves as a cornerstone of inspiration, seamlessly integrated into the designs. The collaboration is a testament to QASIMI’s commitment to showcasing underrepresented narratives on a global stage.
“Renowned M?ori painter Emily Karaka’s use of colour, language and text to depict M?ori land rights and historic treaties, was the inspiration behind the AW25 Collection. Through bold prints, intricate embroideries and changeable silhouettes, this collection reflects not only the ongoing struggle for M?ori rights but also other indigenous struggles around the world. Karaka often references other oppressions and colonial histories as an expression of solidarity – something we all need to do at this present time,” shared Hoor Al Qasimi.
A New Dimension of Luxury
QASIMI’s AW25 collection epitomizes modern luxury, merging artistic depth with sartorial elegance. The designs highlight modularity—allowing wearers to adjust seams and features for a personalized fit. Textured jacquards, frayed edges, and a striking trompe l’oeil mohair effect elevate the tactile experience, while a palette of earthy browns, maroons, and golden turmeric provides an opulent backdrop for Karaka’s bold artistic strokes.
Standout pieces include tailored outerwear adorned with Karaka’s technicolored brushstrokes and garments embroidered with her poignant words. These creations transcend fashion, inviting wearers to engage with a narrative that bridges cultures and generations.
Empowering Indigenous Narratives in Style
Karaka’s painting “He Kakano Ahau” resonates powerfully within the collection. Referencing M?ori heritage through vivid colors and Waiata lyrics, the art symbolizes the interconnectedness of identity, land, and resilience. This partnership—melding Karaka’s storytelling with QASIMI’s design sensibility—celebrates indigenous pride and amplifies its voice through an international lens.
Experience the AW25 Legacy
This collection is a masterpiece of creative collaboration, resonating deeply with those who seek more than mere aesthetics in their wardrobe. For connoisseurs of art and culture, QASIMI AW25 offers garments that embody stories of heritage, resilience, and beauty.
The AW25 collection is now available on QASIMI’s official website and Instagram. Immerse yourself in a realm where art transforms fashion into an experience.
