Rasasi Perfumes, one of the region’s most recognized names in fine fragrance, has unveiled the latest additions to its popular Hawas line: Hawas Fire and Hawas Pink. Building on the wide acclaim of the original Hawas fragrances, these two new scents continue the brand’s tradition of blending bold olfactory profiles with wide appeal.
Each release reflects a different mood, serving distinct audiences while maintaining Rasasi’s core identity: expressive, wearable, and confidently rooted in modern perfumery.
Hawas Fire introduces a new direction for the Hawas collection, maintaining the series’ fresh DNA while introducing a deeper, more resonant composition. The opening notes of French Clary Sage are crisp and aromatic, balanced by a heart of Egyptian Jasmine and marine accords that offer freshness without sharpness. The dry down—anchored by Ambergris and Mineral Amber—adds complexity, creating warmth and persistence on the skin without being overpowering.
Positioned as the third chapter in the collection, Hawas Fire has already proven its commercial strength. With 100,000 units sold in the UAE alone this year, projections suggest the fragrance will reach 500,000 units globally by 2025. Still, it’s not just the numbers that matter—Hawas Fire resonates as a confidently composed scent that captures the balance between boldness and refinement.
For women, Hawas Pink explores the growing popularity of gourmand fragrances, but does so with a sense of structure and intent. Opening with neroli, cinnamon, and nutmeg, it leans into a spiced floral profile before introducing a creamy, indulgent heart of orange flower, tuberose, and golden marshmallow. The base is rounded out with soft vanilla, tonka bean, and cotton candy, offering a long-lasting sweetness that’s more textured than sugary.
Designed to follow the success of Hawas for Her, Hawas Pink feels contemporary in both form and function. The composition nods to fragrance trends made visible through platforms like TikTok, yet avoids being gimmicky. Instead, it captures the sensibility of a generation seeking fragrances that are both memorable and mood-driven.
Retailing at AED 175, both fragrances offer an accessible entry point into signature scent territory. They remain consistent with Rasasi’s larger ethos—creating high-quality, wearable fragrances at a competitive price point.
As Rasasi celebrates its legacy—founded in 1979 and still family-owned—the brand shows no signs of slowing its forward momentum. With Hawas Fire and Hawas Pink, Rasasi continues its journey of shaping Middle Eastern perfumery for global audiences.
