In the heart of Souk Madinat Jumeirah—a space where old-world charm meets modern sophistication—the Theatre of Digital Art (TODA) has reopened its doors, ushering in a new chapter for Dubai’s ever-evolving cultural scene. Following a transformative renovation, TODA has emerged as more than just a venue—it is now a destination for immersive art experiences that seamlessly blend classic masterpieces, cutting-edge technology, and holistic programming. With an exciting calendar of events throughout May, TODA invites guests to engage with art not only as viewers, but as participants in a multisensory dialogue.
Located within the iconic Souk Madinat Jumeirah, TODA sits among winding waterways, elegant boutiques, and panoramic views of the Burj Al Arab. Inside, however, it offers a world apart. The revamped main auditorium has been reimagined to provide deeper immersion, while the venue’s new foyer area stands as an independent digital gallery in its own right—featuring contemporary works from Neuro Art, Lindsay Kokoska, and Kristina Sidorova. It’s no longer a transitional space but a curated, contemplative environment where art pulses across LED walls and digital canvases. Whether you arrive early or linger after a show, the foyer now offers a cultural experience all its own.
TODA’s May program reflects this new direction: a bold mix of classical tribute, family fun, global performance, wellness rituals, and musical experimentation. Art lovers can begin their month with “Art Masters Nights – Art Dubai Special Edition,” a rotating digital showcase (May 5, 12, 18, 19, 26, and 29) that invites audiences into a 360° visual journey through the works of Van Gogh, Monet, Kandinsky, and Klimt. It’s a collision of brushstroke and pixel, offering a fresh lens on iconic works through digital storytelling. For families, TODA introduces “The Fixies: Tech it Easy!”, a tech-themed adventure for children aged 4–10, combining animated screenings, workshops, and live character interactions across multiple dates. For a more classical approach, “Goldilocks & The Three Bears” returns on May 25, presenting the fairy tale through live music in an engaging concert format for young listeners.
Wellness, a cornerstone of TODA’s programming, returns this season with signature sessions like “Immersive Yoga with Seetal” on May 3 and 17—integrating yoga and mindful movement within the atmospheric visuals of the digital theatre. Meanwhile, 9D Breathwork Meditation (May 8 and 22) elevates guided breathing to an entirely new plane, combining visual, audio, and somatic stimulation for a powerful inner reset. Whether you’re an experienced practitioner or simply seeking a moment of grounding, TODA’s wellness events offer space for quiet introspection amid vibrant visual storytelling.
Evenings at TODA are rich with international performances that reflect Dubai’s cultural pluralism. May 3 begins with “Music Journey to the Balkans”, a tribute led by violinist Snezana Ivkovic. The month continues with Russian-language theatre (May 4), a Lebanese music night (May 9), and the nostalgic jazz stylings of Kvartirnik (May 10). Turkish vocalist Mert Saim Senyerli headlines on May 16, followed by “Gypsy Fire Through the Cultures” on May 17, a concert that travels through the musical traditions of nomadic communities worldwide. One of the month’s most anticipated concerts, “Echoes of Japan” (May 23), presents traditional Japanese instruments fused with contemporary composition—merging East and West in a haunting, harmonious experience. Meanwhile, the UAE Philharmonic Orchestra takes center stage on May 24 with “Rachmaninoff & Beyond,” exploring the lasting influence of Russian classical music. The crescendo continues with Immersive Tango Night with LaRudche (May 25), Olesia Glants & Big Band (May 30), and closes with Roy El Khouri’s Broadway tribute on May 31.
Beyond the stage, TODA’s new signature cocktail menu, curated by award-winning mixologist Alexey Dubovik, adds an extra layer of creativity. Guests can enjoy drinks themed after iconic artists such as Frida Kahlo, Banksy, and Van Gogh, organized under categories like Modern Classics, Aperitif Cocktails, and Art’s Touch. Whether paired with an immersive show or sipped in the artistic foyer, these cocktails reflect the venue’s commitment to multisensory engagement, where every detail—taste, sound, sight—is curated with intention.
As Dubai continues to position itself as a global cultural capital, TODA’s relaunch is a strong statement: immersive art is not a novelty—it’s the future. With programming that bridges generations, disciplines, and experiences, TODA doesn’t just exhibit creativity—it invites you to live inside it.
