In a world where travel is more than a necessity—it’s a lifestyle—TUMI continues to evolve the journey with the debut of its lightest hardside collection to date: the 19 Degree Lite. Launched globally in April 2025, the new collection is a fresh interpretation of the brand’s iconic 19 Degree silhouette, reconceived for those who value agility, design, and innovation in equal measure.
The 19 Degree Lite is not simply a lighter suitcase—it’s a statement of freedom. Built for the modern explorer, the collection has been meticulously engineered from the ground up, integrating ultra-light materials without compromising on durability or design integrity. Leading the campaign for the launch is fashion entrepreneur and digital tastemaker Xenia Adonts, who headlines the first of a multi-chapter global campaign titled “Uncompromisingly Light.”
Shot in Mexico City by acclaimed photographer Emma Summerton and directed by Keane Pearce Shaw, the campaign captures Adonts gliding through the vibrant, energetic city streets with her 19 Degree Lite in tow. Her effortless movement mirrors the very ethos of the collection: seamless travel, wherever the journey may lead.
Crafted with Tegris®, a high-performance material known for its impressive strength-to-weight ratio, the 19 Degree Lite offers durability without excess bulk. The telescoping handle, designed in low-density magnesium, reinforces the collection’s weightless identity. With four different sizes available across three core colorways—Blush, Titanium Grey, and Black Graphite—and two seasonal tones, Amber and Cobalt—the collection marries functional performance with style versatility.
“19 Degree Lite was born out of our deep understanding of how TUMI customers travel—and our passion for perfecting their journeys,” says Victor Sanz, Creative Director at TUMI. “Every component was carefully considered, tested and selected for lighter journeys without compromising quality or performance. The result of this meticulous design is an effortlessly lightweight collection that allows our customers to move through the world with even greater ease.”
Beyond the product, the “Uncompromisingly Light” campaign reflects a broader design philosophy at TUMI: one that blends aesthetic expression with real-world functionality. By casting Adonts, a figure known for her curated yet conscious approach to fashion and travel, the campaign also underscores a shift in consumer values—towards experiences that feel more intuitive, intentional, and free from friction.
This is only the first chapter. Later this spring, TUMI’s Global Ambassador and Formula 1 driver Lando Norris will lead the second instalment of the campaign. Known for his precision, performance, and pace, Norris is the perfect embodiment of the brand’s ethos: dynamic, driven, and always in motion.
While the campaign sets a new tone for luxury travel storytelling, the product speaks for itself. From the reinforced corners that echo the familiar 19 Degree contour, to the purposeful interior layout designed for optimized packing, every detail of the 19 Degree Lite carries the imprint of thoughtful craftsmanship. TUMI’s signature commitment to innovation is embedded in every zip, wheel, and handle.
As the world begins to embrace lighter, more agile ways of living and moving, the 19 Degree Lite collection is a timely response to the evolving needs of global citizens. Whether weaving through international airports or wandering new city streets, this collection is designed to elevate every journey, one step—or roll—at a time.
The 19 Degree Lite is now available in TUMI boutiques worldwide and online at TUMI.com
