In a collaboration that blends Parisian sophistication with athletic heritage, Brach and Lacoste have come together to create something that feels both personal and purposeful: a limited-edition unisex sweatshirt made for modern travellers who dress with clarity and intention.
More than just an item of clothing, the sweatshirt reflects a lifestyle—a way of seeing travel not just as movement, but as experience. Born from Brach’s creative hospitality ethos and Lacoste’s iconic design legacy, this capsule piece speaks to those who live between cities, cultures, and time zones. It’s for the woman catching a sunrise flight out of Dubai, for the man walking into a gallery opening in Madrid, for anyone who chooses garments the way they choose their hotels—with taste, care, and a love for detail.
At first glance, the sweatshirt is deceptively simple. Look closer and you’ll notice the discreet tailoring, the elevated texture of the fabric, and the refined reinterpretation of the Lacoste crocodile—subtle, confident, and unmistakably aligned with Brach’s visual identity. It’s quietly luxurious, with a clean silhouette that slips seamlessly into a well-travelled wardrobe.
In the Gulf, luxury has evolved. It’s no longer defined by the overt, but by the considered—pieces that carry stories, aesthetics that feel intimate. This collaboration feels right at home here. It’s a sartorial keepsake from a hotel brand that doesn’t just offer rooms, but creates places where art, comfort, and individuality converge. And it’s backed by a name that, for decades, has redefined sporty elegance.
Set to release in May 2025, the sweatshirt will be available exclusively at Brach Paris, Brach Madrid, and online at evokcollection.com, retailing at €180. It’s a collector’s piece with just enough edge to make a statement, and enough polish to stay timeless.
For those who’ve already walked through the leafy streets of Paris’s 16th arrondissement or taken in the rooftop views from Brach Madrid, the sweatshirt is a souvenir in spirit—a reminder of a stay where the energy of the city met the quiet comfort of thoughtful design. For everyone else, it’s a wearable invitation.
Because Brach is more than a hotel—it’s a mindset. One where travel, taste, and expression coexist naturally. And now, with Lacoste, that mindset takes a new form, ready to be worn.
