Get ready to groove on the beach like it’s 1975. Vilebrequin, the Saint-Tropez-born luxury swimwear brand, dives deep into the era of disco with its Summer 2025 collection, a glittering celebration of liberation, retro flair, and oceanfront cool. As “Love to Love You Baby” echoes from the speakers, the brand’s signature swim trunks shimmer with the same confidence that lit up Studio 54 and the shores of Ibiza alike.
Founded in 1971, Vilebrequin was born into a world on the verge of sartorial and cultural revolution. The disco days may be behind us, but the spirit of freedom and joy lives on—especially in Vilebrequin’s groovy new trunks, sparkling bikinis, and sequined bodysuits. In this collection, swimwear becomes the new disco uniform, blurring the lines between beachwear and nightlife couture.
Disco Infern’eau sets the tone with slinky one-pieces in metallic stretch jersey and matching flared pants—a look equally ready for dancing or diving in. The craftsmanship is spectacular: jacquard broché turtle motifs shimmer across trunks while sequin-style detailing on bikinis catches the light with every move. For the true showstoppers, matching Disco Starfish swimwear and ready-to-wear pieces let families and friends step out in synchronized style.
For those born to be alive, the VBQ Line makes its debut—sleek, navy-and-white designs sporting a sharp VBQ monogram, paired with liberated silhouettes like short shorts, flowing dresses, and effortless playsuits. Throw on a medallion or go clean and classic—this is a collection that adapts to any mood, any party, any summer scene.
Adding a soft contrast to all the sparkle is Super-Nature, Vilebrequin’s ode to the more mindful side of summer. Delicate jellyfish prints, broderie anglaise, and organic materials reflect a softer rhythm and a deeper respect for the planet. New innovations include swim trunks cut from pure linen, giving wearers a breathable and sustainable alternative without sacrificing style. By Summer 2025, 100% of men’s swimwear and 85% of the entire collection will be crafted using recycled, organic, or natural materials, reaffirming the brand’s commitment to protecting the oceanic playground it celebrates.
Vilebrequin’s legacy is over 50 summers strong, but its youthful exuberance shows no signs of slowing down. Drawing from the golden glow of Saint-Tropez in the 70s, the brand continues to redefine the art of vacation with a bold mix of innovation, elegance, and playfulness.
Whether you’re headed to a yacht party, foam rave, or a quiet beach in Bodrum, Vilebrequin Summer 2025 is here to keep your summer shining bright—with every shimmering wave.
For those seeking a balance between retro flair and modern luxury, Vilebrequin’s Summer 2025 collection also introduces sophisticated tailoring in new silhouettes for both men and women. Think unisex linen shirts cut with effortless drape, retro-inspired coverups, and coordinating separates designed for beach-to-bar ease. Each garment is crafted to echo the brand’s deep roots in Mediterranean leisure while embracing a bolder, more expressive aesthetic. The result is a wardrobe built not just for the beach, but for every sun-drenched summer moment—from late-morning dips to golden-hour cocktails.
Beyond fashion, Vilebrequin’s commitment to sustainability and marine conservation is woven into every stitch. The brand’s ongoing pledge to protect ocean biodiversity drives its use of responsible materials and eco-conscious production methods. With initiatives supporting coral reef preservation and reducing ocean plastic, each piece purchased contributes to a larger cause—helping protect the very seas that inspire the brand’s ethos. In 2025, Vilebrequin continues to expand its environmental footprint, launching new programs focused on textile circularity and low-impact dyeing processes.
Ultimately, Summer 2025 is Vilebrequin at its most audacious—a vibrant celebration of style, self-expression, and sunshine-fueled nostalgia. As the brand leans into the golden shimmer of disco and the enduring joy of coastal life, it invites wearers to do the same: dance in the moonlight, dive into the deep blue, and dress like every beach day is a red carpet moment. After all, summer is not just a season—it’s a state of mind. And this season, it’s sparkling.
