Bowers & Wilkins, the iconic British audio brand renowned for its uncompromising sound performance, has unveiled a new high-performance wearable in celebration of its enduring partnership with McLaren. The Pi8 McLaren Editionwireless earbuds are more than just a nod to automotive aesthetics—they are a meeting of sound engineering mastery and cutting-edge design, brought to life in a bold Galvanic Grey and McLaren’s signature Papaya orange.
Released in June 2025, the Pi8 McLaren Edition commemorates ten years of Bowers & Wilkins’ collaboration with McLaren Automotive. This limited-edition model also marks the expansion of the brand’s partnership into the world of Formula 1, having recently been named the Official Audio Partner of the McLaren Formula 1 Team. It joins an elite portfolio that includes the Px8 McLaren Edition headphones and the Zeppelin McLaren Edition speaker system.
At the heart of the Pi8 McLaren Edition is Bowers & Wilkins’ flagship Pi8 platform—a multi-award-winning earbudengineered for audiophiles who demand exceptional sound, sleek design, and advanced features. Users can expect reference-level high-resolution audio, enhanced comfort, and advanced connectivity, including support for Wireless Audio Retransmission, enabling seamless sound from in-flight systems or other traditional wired sources.
“Since 2015, we’ve combined the innovative design and high performance of our supercars with Bowers & Wilkins’ exceptional audio quality,” said Henrik Wilhelmsmeyer, Chief Commercial Officer at McLaren Automotive. “The Pi8 McLaren Edition marks an exciting advancement in our partnership and highlights our shared high standards for luxury design and performance.”
Crafted for fans of both high-performance audio and high-octane motoring, the earbuds channel McLaren’s dynamic visual language while delivering the acoustic excellence synonymous with Bowers & Wilkins. Finished in Galvanic Grey and accented with Papaya Orange, they reflect the racing heritage and sophistication of McLaren’s design philosophy. The earbuds are also packaged with premium accessories and offer exceptional call quality, adaptive noise cancelling, and an immersive soundstage—making them a stylish companion for travel, training, or everyday use.
“Collaborating with the McLaren team on this reimagined version of our Pi8 earbuds is a proud moment,” said Giles Pocock, Vice President of Brand Marketing at Bowers & Wilkins. “This edition not only reflects McLaren’s unmistakable design DNA, but also showcases our commitment to delivering world-class audio experiences.”
The Pi8 McLaren Edition is now available in Europe and APAC regions via the official Bowers & Wilkins website, priced at £449 / €499. It represents the next chapter in a decade-long partnership built on mutual respect for precision, craftsmanship, and innovation—a true fusion of performance and prestige.
For more information or to purchase, visit www.bowerswilkins.com.
