There’s something about a red sole that signals more than just fashion. It’s desire made visible. When Christian Louboutin first took a simple stiletto prototype and painted the sole red with nail polish in 1992, he didn’t just create an iconic design—he created a symbol. A visual signature of seduction, confidence, and unapologetic femininity.
Ten years after launching his beauty line—fittingly, with nail polish—Louboutin returns to where it all began, only deeper and more intimate. In 2024, the house introduces Fétiche, a unisex fragrance collection that takes inspiration from the original bottle design of the polish that started it all. Elongated, elegant, and unmistakably sensual, Fétiche is not just a scent. It’s a story. A secret. A feeling.
Each fragrance in the collection channels the emotion, mystery, and personal power behind the concept of the fetish—defined not only by attraction but also by the belief that certain objects can carry meaning beyond form. With five different scents, Fétiche invites wearers to explore their own relationship with desire, confidence, and allure.
In true Louboutin style, the bottle is as expressive as the fragrance within. Inspired by the iconic stiletto, it echoes the Ballerina Ultima shoe from the designer’s collaboration with David Lynch. A sculptural silhouette, transparent and faceted like a gemstone, is crowned with a golden plaque that marks its name—a bold invitation to explore your own obsessions.
So, what is your Fétiche?
Perhaps it’s leather. Deep, warm, and endlessly sensual. Fétiche Le Cuir captures this with rich osmanthus, offering a softened but undeniably powerful take on the classic note. Imagine a woman catching her own gaze in the mirror, slipping into black stilettos, her energy shifting with each movement. Her scent—a mix of supple leather and floral depth—lingers long after she’s gone, whispering confidence and quiet control.
Or maybe it’s the pull of mystery, that cool allure of someone who seems just out of reach. Fétiche L’Encens plays on this tension. A contrast of spices—fiery pepper and calm woods—give this fragrance a duality that mirrors the man who wears it. He’s lost in his own thoughts, book in hand, oblivious to the stares he draws. His presence is magnetic, and his scent leaves a mark not easily forgotten.
For some, Fétiche might come wrapped in warmth and light, with a flash of green freshness hiding something more carnal underneath. That’s the promise of Fétiche L’Ambre. With amber and tuberose at its heart, this scent conjures the kind of woman who draws eyes without trying. She walks down the street, unaware—or perhaps very aware—of the trail of desire she leaves behind. Her scent is sunshine and skin, softened by a floral sharpness that refuses to be tamed.
Then there is iris, the noble blue flower known as “blue gold” in perfumery. In Fétiche L’Iris, this refined floral is paired with patchouli to create something grounded yet ethereal. Think of a woman alone at a café terrace, elegant without effort, commanding attention not with her voice but with her silence. As she moves, her perfume moves with her—elegant, powdery, slightly earthy—a signature that lingers long after she’s gone.
And finally, there’s Fétiche L’Ébène. Woody and refreshing, this fragrance balances the creamy hint of coconut with intense cedarwood. It’s for the man whose presence you feel before you see. There’s a quiet strength in how he carries himself, how the scent of his skin mixes with the atmosphere. It’s not loud—but it is unforgettable. The coconut softens the edges, turning a classic woody scent into something both modern and magnetic.
What ties these five fragrances together is not a common note, but a common feeling: intimacy. Each scent offers a glimpse into a different kind of desire—a different kind of self-expression. Some bold. Some restrained. All unforgettable.
As Christian Louboutin himself once said, “I have a very flirtatious relationship with fetishism, and I’m conscious that my work is fetishized.” With this collection, he leans into that awareness, inviting wearers to do the same.
Fétiche is more than a fragrance line. It’s a continuation of a decade-long journey in beauty, where colour, form, and emotion meet. It’s a celebration of ten years of Louboutin Beauté, and a return to the red thread that began it all.
The collection is designed to be worn by anyone who finds a piece of themselves in its stories. There is no limit. No gender. Just scent and emotion—raw and real.
As with all things Louboutin, the details matter. From the sculptural bottles to the depth of the blends, this is high perfume with a point of view. But unlike traditional luxury perfumes, Fétiche doesn’t shout. It seduces. It invites. It lingers. Like a memory. Like a secret you’re willing to share… if someone’s lucky enough to ask.
So ask yourself: what is your Fétiche?
Because somewhere between amber and iris, leather and incense, sandalwood and musk, there’s a scent that speaks your language. And when you find it, you’ll know. It’s not just a fragrance. It’s a feeling. One you wear. One you become.
