This season, LOEWE Perfumes enriches its Home Scents collection with the addition of Palo Santo, a deeply evocative fragrance that bridges ancient ritual with contemporary elegance. Designed as a singular olfactory portrait, the new scent invites the senses to unwind and recalibrate, embodying warmth, purity, and grounding energy. Soft and woody with a citrus-inflected heart, the fragrance’s subtle complexity unfolds with Atlas cedar and smoky undertones, offering a serene experience that lingers gently over time.
The star of the composition is palo santo wood—derived from the sacred Bursera graveolens tree native to the Yucatán Peninsula. Revered since the 13th century for its ability to dispel negative energy and invite fortune, palo santo’s incense-like aroma forms the heart of the scent, anchoring the blend in spiritual and cultural tradition. This harmonious pairing of wood and citrus balances mindfulness with comfort, allowing the fragrance to transform any space into a sanctuary for reflection and renewal.
The scented candles are crafted in natural wax and housed in a sleek, black glazed terracotta vessel, the base embossed with LOEWE’s signature Anagram. Each candleholder is sculptural, handcrafted, and unique—reflecting the artisanal spirit that guides the collection’s design philosophy. Alongside the candles, the Palo Santo room spray is presented in a glass bottle with a ceramic stopper and cotton label, its tactile textures mirroring the fragrance’s botanical roots and understated luxury.
Palo Santo joins a curated range of fragrances within the LOEWE Home Scents collection—each an authentic portrait of a single plant, flower, or herb. Crafted by in-house perfumer Nuria Cruelles, the scents transform natural ingredients into multisensory experiences. Whether through scented candles, sprays, or wax candleholders, each piece balances functionality with artistry, offering refined solutions for mindful living and home décor.
The collection’s thoughtful expansion includes outdoor candles in Ginger and Verbena, designed for alfresco spaces, and select scents like Tomato Leaves, Oregano, and Ivy offered across bath and body products such as soaps and lotions. These products echo the brand’s commitment to holistic wellness and sustainability, encouraging rituals of care and self-expression through natural scents and textures.
Supporting this collection is an array of handcrafted accessories, from terracotta candle lids and bases to practical tools like wick trimmers and candle snuffers—each enhancing the sensory journey with elegant simplicity. Every detail reinforces the collection’s ethos: beauty found in nature, and serenity shaped by design.
With Palo Santo, LOEWE invites us to embrace fragrance not just as a luxury, but as a way to harmonize space, spirit, and sense. It is an offering rooted in tradition yet elevated by contemporary craftsmanship—perfect for those seeking refuge and inspiration in the everyday.
