Gerald Charles, the independent Geneva-based watchmaking Maison founded by the legendary Gérald Charles Genta, is set to make a defining debut at Dubai Watch Week 2025, marking a new chapter in its 25-year legacy of creative brilliance. Taking place from 19 to 23 November at Dubai Mall’s Burj Park, this highly anticipated showcase will bring the Maison’s world of artistry, innovation, and technical mastery to one of horology’s most celebrated stages.
The debut coincides with the Maison’s 25th anniversary, a tribute to Genta’s visionary spirit and to the family that continues to preserve and evolve his legacy. As the only independent watchmaking brand with a standalone booth spanning 159 square meters, Gerald Charles will present an immersive universe where heritage meets innovation, and design transcends convention.
At the heart of the showcase will be three of the Maison’s most emblematic timepieces — the Maestro GC39 25th Anniversary Edition, the Maestro GC Sport Tennis, and the Maestro 3.0 Chronograph Mini Tapisserie. Each creation embodies the Maison’s defining philosophy: a fusion of artistic creativity and technical precision.
In collaboration with long-time partner Seddiqi, Gerald Charles will also reveal the Maestro Tiger’s Eye, a special limited edition created as a tribute to Seddiqi’s enduring heritage and shared commitment to fine watchmaking. A symbol of mutual trust and excellence, the watch has already sold out, underscoring the brand’s strong connection to collectors and connoisseurs across the region.
Visitors will step into the Gerald Charles Mansion, an immersive space where the Maison’s history and innovation come alive. For the first time, the Gerald Charles Atelier Museum in Geneva will temporarily close its doors, allowing its most treasured creations to travel to Dubai — offering collectors and enthusiasts a rare glimpse into the evolution of Genta’s visionary artistry.
Two interactive experience areas will anchor the exhibition. The first celebrates the 25th anniversary through the Jumping Hours masterpiece and the Maison’s proprietary meta-guilloché technique, exclusive to Gerald Charles. The second invites guests to explore dial hammering workshops guided by Master Watchmakers, offering a hands-on introduction to the Métier d’Art craftsmanship behind the Maestro 9.0 Roman Tourbillon.
The journey concludes in a lounge inspired by the world of tennis, a recurring motif in the brand’s aesthetic language. Here, guests will experience an atmosphere of playful sophistication — a reflection of the Maison’s ability to blend energy, elegance, and creative joy.
For Gerald Charles, Dubai Watch Week 2025 represents far more than an exhibition — it is a statement of independence, artistry, and enduring excellence. As the Maison celebrates 25 years of watchmaking mastery, it reaffirms its position as one of the most compelling voices in contemporary horology, where tradition and innovation coexist in perfect harmony.
For more information, visit www.geraldcharles.com.
