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Minotti Launches New Flagship Store with Partner Al Tayer Insignia

  • November 7, 2024
  • 2 minute read
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Minotti, a name synonymous with Italian craftsmanship and refined design, has inaugurated its first flagship store in Dubai’s prestigious Jumeirah district, partnering with Al Tayer Insignia. For over 75 years, Minotti has set global standards in indoor and outdoor luxury furnishings for residential, hospitality, and yachting. With this expansion, Minotti enhances its Middle Eastern presence, meeting Dubai’s demand for distinctive, high-quality Italian designs.

A Villa-Inspired Showroom

The two-level, 900-square-meter showroom embodies Minotti’s modern Italian villa concept, where natural light and expansive spaces provide an immersive design experience. Designed by Minotti Studio, the flagship store balances the building’s original architectural features with Minotti’s timeless elegance, offering clients an artful blend of functionality and beauty. Key details, from chestnut-colored fireplaces to steel columns and a winter garden, give the space a sense of warmth and sophistication. The ground floor features celebrated pieces from the 2024 collection, like the Yves seating system by Hannes Peer and the Supermoon by Giampiero Tagliaferri.

A New Landmark for Minotti in the GCC

Renato Minotti, co-CEO of Minotti, highlighted the GCC’s significance to the brand’s growth strategy. He noted that this flagship opening fulfils a key milestone for Minotti’s network and business goals. He added, that Al Tayer Insignia shares Minotti’s commitment to quality and design, providing an ideal local partner to serve Dubai’s cosmopolitan clientele.

Exclusive Interiors and Outdoor Offerings

Designed to recreate the intimacy of a residential setting, the first floor includes elegant living, dining, and bedroom areas, alongside private design spaces for consultations. The store also boasts a dedicated outdoor section, showcasing iconic pieces such as the Patio seating by GamFratesi and the Torii Nest Outdoor by Nendo, set in a harmonized interplay of Italian and modern influences.

Dee Sarai, CEO of Al Tayer Insignia, comments “Al Tayer Insignia is delighted to partner with Minotti for its first store opening in Dubai. Synonymous with craftsmanship and design excellence, Minotti is dedicated to bringing world-class luxury to the region and meeting the needs of consumers for high-quality furnishings.”

Located on Beach Road, the new Minotti store in Dubai stands as a testament to the seamless union of Italian heritage and Dubai’s luxury landscape, offering an unparalleled destination for contemporary design enthusiasts.

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