With the launch of the new Century in Japan, Toyota reaffirms its commitment to a uniquely Japanese expression of luxury—one shaped by dignity, restraint, and an uncompromising focus on those seated in the rear. Developed under the concept of “The Chauffeur,” the latest Century is designed not merely as a vehicle, but as a sanctuary in motion, evolving a legacy that began in 1967 while remaining faithful to its core values.
For more than five decades, the Century has stood as Japan’s definitive chauffeur-driven car, embodying the spirit of omotenashi, or heartfelt hospitality. The new model builds on this heritage through a philosophy of inheritance and evolution, responding to contemporary needs where passengers seek rest, privacy, and productivity while travelling. The result is a vehicle that respects tradition while quietly adapting to modern life.
Visually, the new Century commands presence through stately grandeur rather than excess. Its bold yet graceful silhouette incorporates Japanese aesthetic principles, expressed through carefully balanced proportions and meticulous surface finishing by master craftspeople. Details such as the engraved phoenix emblem and mirror-like paintwork elevate the exterior into an object of cultural refinement rather than conventional automotive luxury.
Inside, the emphasis on human-centred design is unmistakable. The cabin is engineered to deliver exceptional comfort, particularly for rear-seat passengers, with fully reclining seats, refined climate control, and an acoustic environment tuned with the sensibilities of a master instrument maker. Wide-opening rear doors, retractable power steps, and discreet support grips ensure entry and exit remain effortless and elegant.
Powering the new Century is a newly developed 3.5-litre V6 plug-in hybrid system, combining near-silent electric driving for daily use with the performance and reassurance required for longer journeys. Designed to function seamlessly as both a BEV and HEV, the system delivers smooth, dignified acceleration while maintaining the serenity expected of a flagship chauffeur-driven vehicle.
Advanced driving technologies further enhance the experience. Four-wheel steering ensures composure and ease at varying speeds, while a dedicated Rear Comfort mode supports gentle braking and smooth deceleration, minimising disturbance for passengers. Structural innovations and noise-reducing materials reinforce privacy and calm, separating the cabin from the outside world with remarkable effectiveness.
With the new Century, Toyota presents a vision of luxury that is neither loud nor performative. Instead, it is deeply considered—crafted around respect, comfort, and timeless hospitality. As the Century enters its next chapter, it continues to define what chauffeur-driven excellence means, not just for Japan, but for a global audience seeking refinement rooted in purpose.
