Having redefined skyline indulgence with its record-breaking Skypool in Dubai, AURA is now setting its sights on the sea. This July, the celebrated lifestyle brand created by Sunset Hospitality Group will unveil two new shoreside escapes—AURA Beach Bodrum and AURA Beach Porto Montenegro—ushering in a new era of destination-led luxury that blends immersive design, sun-drenched vibes, and curated experiences.
From the sky to the surf, AURA has always stood for more than just spectacular settings. With its expansion to Bodrum and Montenegro, the brand translates its award-winning lifestyle into coastal sanctuaries that are visually striking yet deeply relaxing. At AURA Beach Porto Montenegro, guests will bask in Adriatic elegance with uninterrupted views of the marina and a low-key glamour that invites long, languid days. Meanwhile, AURA Beach Bodrum, located in the iconic Yalikavak Marina Hotel by Social Living Collection™, offers a socially charged oasis lined with custom-made daybeds, a lush backdrop of greenery, and a panoramic sweep of the Aegean—perfect for modern travellers who blend sophistication with spirit.
The design-forward approach extends beyond aesthetics. Both venues are crafted to deliver AURA’s signature rhythm—a fluid journey from daytime calm to lively evenings filled with music, dining, and community. With hospitality inspired by its roots in Dubai, each beach club offers a warm, intuitive service ethos, transforming every visit into an elevated but effortless experience.
For AURA, this isn’t just an expansion; it’s a statement. “With Yalikavak and Porto Montenegro, we’re creating two destination experiences that translate the essence of AURA into new and beautiful, coastal settings,” says Guillaume Ferraz, Vice President of Daylife at SHG. It’s the next step in the brand’s evolution—one that takes the exclusivity of its skypool legacy and grounds it in the natural beauty of the Mediterranean.
As AURA Beach takes flight, it remains rooted in a philosophy of meaningful escapism. Whether perched above Dubai’s skyline or lapping at the shores of Bodrum and Montenegro, each location feels distinct, yet part of a shared narrative: one of timeless design, magnetic energy, and a destination that’s as much about how it feels as how it looks.
This Mediterranean expansion represents more than just geographic growth—it signals AURA’s deepening identity as a global lifestyle brand. In Bodrum, the brand captures the energy of Turkey’s most glamorous marina, where high design meets high emotion. From bespoke cabanas to immersive music programming and globally inspired menus, AURA Beach Bodrum promises a dynamic escape for tastemakers, jet-setters, and creatives alike. It’s a destination that celebrates spontaneity and soul, with sunset rituals and elevated social moments woven into every day.
In Porto Montenegro, AURA’s coastal interpretation feels more refined—tailored for those who seek stillness as much as spectacle. Nestled against a backdrop of superyachts and mountainous beauty, this venue is all about barefoot luxury. Think slow, sea-kissed afternoons and elegant culinary journeys that flow naturally into golden-hour gatherings. With live entertainment, wellness activations, and curated experiences planned year-round, AURA Beach Porto Montenegro will effortlessly fuse Adriatic charm with AURA’s yunmistakable energy.
Together, these new openings offer two distinct expressions of the AURA brand—one bold and vibrant, the other serene and sensorial. What unites them is a commitment to thoughtful design, inspired programming, and soulful hospitality. As AURA expands across continents, it carries with it the belief that every destination should offer not just a view, but a feeling—an emotional memory waiting to unfold under the sun.
