In the world of haute skincare, Dior has long reigned as both innovator and storyteller, weaving science and beauty into rituals that transcend generations. In 2025, the Maison unveils its most intimate creation yet—Le Micro-Sérum de Rose Yeux Activated—a new chapter in the Dior Prestige collection dedicated to reversing the signs of aging in the delicate eye area. Rooted in over 50 years of research and the collective expertise of the Dior Reverse Aging Board, this launch is more than a serum; it is a statement of intent, an emblem of how far the house has advanced in its quest to redefine time itself.
At the heart of this innovation lies the Rose de Granville, Dior’s floral treasure and the richest source of micronutrients the brand has ever cultivated. Infused with the revolutionary Nutri-Rosapeptide complex, the new formula delivers six times more micronutrients than its predecessor, enriched with twice the concentration of copper to target the mineral deficiencies that silently accelerate aging around the eyes. Dior scientists have revealed that fatigue and sagging in this fragile area are closely tied to a 24% drop in copper levels—an essential element in collagen and elastin synthesis. By restoring this vital mineral, Dior Prestige offers not only rejuvenation, but a radical reawakening of the gaze.
The serum’s science is as poetic as it is precise. Copper, working alongside rose-derived peptides, strengthens the invisible architecture of the skin, binding collagen and elastin fibres to recover firmness and elasticity. The results speak with quiet confidence: eyelid sagging reduced by over 20%, expression lines softened in weeks, and an unmistakable light radiating from an eye contour that appears two years younger after just one month. These transformations are not fleeting illusions but clinically measured shifts, proof that Dior’s floral science bridges nature and cutting-edge biochemistry.
Texture, too, becomes part of the experience. The iridescent fluid glides with ethereal lightness, infused with micro-pearls and blurring powders that illuminate dark circles instantly. But it is the sculpting applicator—eleven rotating ceramic pearls mounted on a flexible stem—that elevates application into ritual. With every stroke, fatigue dissolves under the cooling touch, circulation is awakened, and the serum’s potency triples. For the woman applying it, the moment is not merely cosmetic but sensorial: a gesture of luxury care that feels at once indulgent and necessary.
This launch extends Dior’s legacy of innovation in micronutrition, a field it pioneered in cosmetics in 2017. The Maison’s belief that skin health can be nourished from within has shaped an entirely new paradigm, supported by hundreds of researchers and some of the world’s leading specialists in the science of aging. By targeting nutrition and inflammation—two of the twelve key pathways identified in biological aging—Dior Prestige positions itself not only as skincare but as a science-driven approach to reversing time’s most visible imprints.
Sustainability, an essential modern luxury, is also embedded in this creation. The new packaging reduces plastic by 27% and weight by a quarter, cutting its carbon footprint by 34%. Designed for disassembly and recyclability, it embodies Dior’s commitment to eco-design without compromising elegance. It is a future-forward statement: even the most refined beauty can tread lightly on the earth.
Behind this breakthrough lies the enduring allure of the Rose de Granville. Selected from over 40,000 varieties, this resilient bloom reveals secrets through every part of its anatomy—stem, flower, bud, and fruit. Its rosehip, now captured through a patented thermo-extraction process, brings unprecedented concentrations of omegas and copper, surpassing any other rose in the botanical or cosmetic world. Grown in Dior’s regenerative rose garden in Normandy, every bloom is cultivated with traceability, sustainability, and reverence, ensuring that the poetry of this flower translates faithfully into the potency of the serum.
