Swarovski proudly introduces Swarovski ReCreated™ Crystals, a groundbreaking innovation in sustainable crystal manufacturing. This revolutionary product reflects Swarovski’s commitment to circular innovation, eco-conscious production, and exceptional quality.
Swarovski ReCreated™ Crystals: A Leap Towards Sustainability
Swarovski has long been synonymous with luxury and craftsmanship. With the launch of ReCreated™ Crystals, Swarovski combines its 130 years of savoir-faire with sustainability. By remelting breakage from the crystal manufacturing process, Swarovski produces crystals that boast the same flawless quality while significantly reducing environmental impact.
Eco-Friendly Innovation: The Numbers That Matter
The ReCreated™ Crystals are made with:
- At least 40% fewer natural resources compared to standard crystals
- A 34% reduction in environmental footprint, making them Swarovski’s most sustainable crystals to date
This approach highlights Swarovski’s leadership in aligning circular economy principles with premium craftsmanship.
Swarovski ReCreated™ Crystals: Vibrant Colors, Timeless Quality
ReCreated™ Crystals are as radiant as their traditional counterparts. Swarovski continues to push creative boundaries with new hues released annually.
- For Fall/Winter 2024, the stunning Ice Blue shade features prominently in Swarovski’s iconic Sublima and Millenia collections.
- Additionally, Dark Jonquil, a vibrant yellow hue, has been introduced to Swarovski’s B2B partners and will make its debut across Spring/Summer 2025 B2C jewelry collections.
This color innovation underscores Swarovski’s mastery in crystal design and its dedication to sustainable luxury.
A Statement of Sustainability
Stephan Mechnig, Chief Legal, Compliance, and Sustainability Officer at Swarovski, remarked:
“Swarovski ReCreated™ Crystals demonstrate how we leverage our superlative creativity to pioneer circular innovation in crystal making, which represents a significant step on our sustainability journey. We want to improve the environmental impact of products across our whole portfolio, so we are using ReCreated™ Crystals everywhere we can, including some of our most iconic jewelry collections.”
Swarovski’s Commitment to Sustainability
The ReCreated™ Crystals are a core part of Swarovski’s sustainability strategy, which prioritizes:
- Mitigating climate change
- Preserving resources and minimizing waste
- Promoting fairness and celebrating individuality
By integrating circularity into its production processes, Swarovski makes conscious choices that benefit the planet, people, and business alike.
Swarovski ReCreated™ Crystals: Shaping a Brighter Future
With ReCreated™ Crystals, Swarovski takes a pioneering step in sustainable luxury, blending timeless elegance with environmental responsibility. This innovation reaffirms Swarovski’s position as a leader in both craftsmanship and sustainability.
