Dan Company, a PIF-backed leader in agritourism, ecotourism, and adventure tourism, has officially launched Tuaja Luxury Resorts, a groundbreaking hospitality brand that redefines the travel experience in Saudi Arabia. Tuaja brings a fresh approach to tourism by blending luxury, heritage, and sustainability into one seamless experience.
With plans to establish resorts across multiple cities in the Kingdom by 2030, Tuaja promises to immerse guests in the local culture, stunning landscapes, and the Kingdom’s renowned hospitality. Each resort will be uniquely inspired by the heritage and natural beauty of its host city, creating one-of-a-kind, unforgettable experiences.
A Trio of Signature Experiences
Tuaja Luxury Resorts offer three distinct experiences, catering to a wide range of preferences:
- Tuaja Premium Farm Resort: Combines luxury and nature for an opulent agricultural retreat.
- Tuaja Eco Resort: Offers a serene, eco-conscious escape focused on wellness and relaxation.
- Tuaja Adventure Resort: Designed for thrill-seekers, featuring activities tailored to the unique landscapes of each destination.
Each property prioritizes sustainability through innovative practices aimed at preserving the natural environment and fostering an eco-conscious culture.
1. Tuaja Premium Farm Resort
Guests at the Tuaja Premium Farm Resort can immerse themselves in the beauty of nature while enjoying world-class comfort. The resort emphasizes hands-on agricultural experiences such as:
- Farm-to-table cooking classes.
- Tastings of fresh, local produce.
- Exploration of lush farm landscapes.
This resort is perfect for travelers seeking a harmonious blend of luxury and nature.
2. Tuaja Eco Resort
For those seeking tranquility, Tuaja Eco Resort serves as an ideal sanctuary. Nestled amidst breathtaking nature, the resort features:
- Expansive meditative spaces near water channels.
- Health and beauty treatments by skilled specialists using natural, eco-friendly products.
- A strong emphasis on environmental sustainability, aiming to protect Saudi Arabia’s resources and biodiversity for future generations.
Tuaja Eco Resort is designed to help guests reconnect with nature and focus on their well-being.
3. Tuaja Adventure Resort
Thrill-seekers and outdoor enthusiasts will find their ideal getaway at Tuaja Adventure Resort. This property offers:
- A range of adventure activities tailored to the natural landscapes of each host city.
- Opportunities to explore Saudi Arabia’s diverse environments, from vast deserts to lush oases.
- Experiences that are fun, thrilling, and memorable for all age groups.
A Vision Rooted in Sustainability and Culture
At the heart of Tuaja Luxury Resorts is a commitment to sustainability and cultural authenticity. According to Abdulrahman Abaalkhail, CEO of Dan Company, “Tuaja Luxury Resorts aim to create unforgettable experiences that connect guests to Saudi Arabia’s stunning natural landscapes, rich culture, and warm hospitality. Rooted in sustainability, these resorts set a new standard for luxury tourism in the region.”
By fostering a business model focused on environmental preservation, community empowerment, and heritage tourism, Tuaja contributes to the Kingdom’s broader economic and tourism goals, aligning with Saudi Vision 2030.
Al-Ahsa: The First Destination
Tuaja’s first three resorts, operated by Hilton, will be located in Al-Ahsa, a UNESCO World Heritage Site and the world’s largest date palm oasis. Spanning 1.8 million square meters, this premium development will celebrate Al-Ahsa’s rich agricultural history and natural beauty.
The resorts will feature:
- Luxury retreats at Tuaja Premium Farm Resort.
- Wellness-focused experiences at Tuaja Eco Resort.
- Adventure activities at Tuaja Adventure Resort.
Hilton’s world-class hospitality combined with the charm of Al-Ahsa’s landscapes creates a unique destination for both local and international travelers.
Tuaja’s Future Expansion
By 2030, Tuaja aims to launch resorts in multiple cities across Saudi Arabia. Each property will be inspired by the culture, history, and natural beauty of its host city, offering a tailored experience for every guest.
