In a decisive evolution of eyewear culture, A$AP Rocky and Ray-Ban unveil the new Metal Collection, marking one year since Rocky stepped into his role as the brand’s first Creative Director. Presented in Dubai on 19 February 2026, the debut signals more than a seasonal launch; it is a manifesto on authorship, legacy and the reinterpretation of iconography for a new generation.
Rooted in Ray-Ban’s archival silhouettes yet reimagined through Rocky’s subversive lens, the collection balances reverence with rebellion. Bold wire frames, rimless constructions and narrow metal profiles explore both sun and optical categories, their soft oval curves and sharp rectangles rendered in classic metallic tones. One unapologetically futuristic wraparound design stands apart as a rare, limited-store release, underscoring the collection’s forward thrust.
The campaign unfolds as a late-night tableau in a New York diner, where Rocky is joined by rap icon Nas in a cinematic dialogue between past and present. Scenes echo ‘90s nostalgia, yet are refracted through Rocky’s modern aesthetic vocabulary, creating a tension that feels both culturally grounded and distinctly contemporary. The narrative becomes an exchange across eras, honouring heritage while asserting evolution.
Optical designs anchor the collection’s intellectual sharpness. The 0RX3927V channels what Rocky describes as a “corner dreams” aesthetic, delivering a structured metal silhouette that nods to vintage reference points without losing its edge. The 0RX3931V, a confident oval frame, revisits ‘90s proportions with renewed clarity, while the rimless 0RX3929V distils minimalism into a study of lightness and purity.
Rectangular iterations extend the dialogue. The 0RX3928V presents extreme minimalism through a rimless architecture that strips design to its essential geometry. In sunwear, the 0RB3927 sharpens classic form into a more angular narrative, and the 0RB3928 amplifies rimless construction with ultra-thick lenses that elevate its architectural presence.
Oval silhouettes define the cultural heartbeat of the edit. The 0RB3931 revisits retro curves with modern polish, while the 0RB3929 reimagines eternal style through unexpected thickness and defiant refinement. Each frame functions as both accessory and artefact, a wearable thesis on how heritage can be stretched, refined and expanded.
