Marking an extraordinary milestone in its rich legacy, Samsonite—the world’s leading luggage brand—hosted an exclusive celebration at the Armani Hotel in Downtown Dubai to commemorate its 115th anniversary. The glittering evening unfolded on June 12, 2025, transforming the venue into a journey through time, honouring the brand’s enduring craftsmanship and design innovation while unveiling the next chapter: the launch of the New Streamlite Collection.
Themed “Vintage to Modern – From Timeless Classics to Modern Journeys,” the event was a celebration of heritage and reinvention. Guests were immersed in an elegant, sensorial experience—where vintage trunks, archival pieces, and curated installations told the story of Samsonite’s transformation from a pioneer of durable luggage to a global tastemaker in travel. The night welcomed top-tier influencers, media, industry leaders, and government officials, as well as senior executives from Samsonite and its long-standing UAE distributor, Grand Stores, celebrating a 44-year partnership grounded in trust and shared growth.
At the heart of the evening was the New Streamlite—a limited-edition collection that reimagines one of Samsonite’s most iconic designs from the 1940s. Originally celebrated for its use of lithographed paper with a distinctive leather-look finish, the original Streamlite became a symbol of sophistication and strength. In this ultra-limited revival, Samsonite blends that timeless aesthetic with state-of-the-art travel engineering, offering modern globetrotters a piece of history wrapped in innovation.
Crafted with a meticulous attention to detail, the New Streamlite marries Samsonite’s pioneering Aero-Trac™ Whirl Suspension Wheels for silent, stable mobility with TSA-approved framed shells that offer robust protection and one-touch access. Inside, the collection boasts a luxurious satin lining adorned with a contemporary paisley motif, heritage-inspired jacquard fabric accessories, and thoughtful compartments that elevate packing into an art form.
Available in two refined colourways—Admiral Blue and Bermuda Green—and across three styles including a briefcase, Spinner 55, and Spinner 75, the New Streamlite is more than a product launch—it’s a collector’s dream. Limited to just 2,025 numbered pieces globally, each piece features an engraved serial number and custom monogrammable tag, underlining the exclusivity of the drop. Guests at the Dubai launch had the opportunity to personalise their luggage on-site, making their New Streamlite a truly one-of-a-kind heirloom.
“The New Streamlite is more than just luggage — it is a bridge between past and present,” said Henry Yang, Head of Design, Samsonite Asia Pacific. “In introducing this new classic, we wanted to preserve the artistry of its past while embracing the possibilities of modern innovation to deliver smarter and more durable designs for our consumers.”
Marking 115 years of innovation and craftsmanship, Samsonite commemorated its anniversary with an exclusive celebration at the Armani Hotel in Downtown Dubai on June 12, 2025. The event unfolded as an immersive tribute to the brand’s legacy, featuring nostalgic displays, archival pieces, and a thematic journey that transported guests from the rugged classics of the past to the smart, sleek designs of today. The evening also celebrated Samsonite’s enduring 44-year partnership with Grand Stores, the brand’s exclusive distributor in the UAE, with the attendance of prominent influencers, media, industry leaders, and government officials.
At the heart of the event was the unveiling of the New Streamlite—a limited-edition revival of one of Samsonite’s most iconic models from the 1940s. Fusing heritage aesthetics with cutting-edge technology, the New Streamlite features TSA-approved framed shells, Aero-Trac™ Whirl Suspension Wheels for ultra-smooth movement, and interiors lined with contemporary paisley-inspired satin fabric. Available in Admiral Blue and Bermuda Green, each of the 2,025 numbered pieces is finished with a personalised monogram tag, making it a collectible statement in functional luxury. With its seamless blend of nostalgia and innovation, the New Streamlite reflects Samsonite’s commitment to honouring its past while reimagining the future of travel.
As Samsonite reflects on 115 years of trailblazing travel solutions, the New Streamlite signals the brand’s continued relevance in a world where design, durability, and emotional connection define consumer loyalty. Rooted in a heritage of innovation yet finely attuned to modern needs, Samsonite’s latest creation is a tribute to timeless travel—and an invitation to embark on the next great adventure.
For more information on the New Streamlite Collection or to secure one of the limited pieces, visit www.samsonite.com.
