8th Lining, the leading brand for made-to-measure shirts and suits, opened its first Middle Eastern boutique in Dubai, UAE. 8th Lining’s sprawling 1,431 square feet store is conveniently situated on the ground level of the Millennium Atria Hotel in Business Bay.
With an objective to provide an elevated and a superior customer experience, the new concept store from the brand exudes sophistication. Its unique patented 3D body scanner means customers’ measurements can be taken in literally seconds, around 200 in one second, creating truly bespoke garments. 8th Lining provides 100% customizable made-to-measure garments, at ready to wear prices to its customers.
The brand has partnered with prestigious drapers such as Drago, Holland & Sherry, Thomas Mason and Dormeuil. It has garments to fit all budgets, with full canvas suits starting from AED 1,695 and tailor-made customized shirts from AED 195.
“The residents of Dubai are accustomed to being at the forefront of the latest technologies. 8th Lining’s 3D body scanner will be a welcomed new feature to the made-to-measure offering within the city. We look forward to offer the diverse residents of Dubai a wide selection of high-end made-to-measure suits at attainable pricing.”
Tarek Alhussayni, Managing Director, Governor Apparel
8th Linings made-to-measure suits are created with a full floating canvas interlining. They feature a rigid buckram canvas for the shoulders and hand-stitched canvas allows for a more natural shape. Customers can choose from a range of around 1,500 fabrics, with patterns to suit any occasion. Whether it’s a tuxedo, a pinstripe or velvet suit or just a simple shirt, 8th Lining can create what you’re looking for.
All 8th Lining sales advisers are up to date with the latest trends and ensure the process goes smoothly for those who may never have visited a tailor’s store before. The customer receives style advice in order to determine the right options and designs, and the style adviser takes some extra manual measurements that will define the customer’s preferences, for example, the length of the trouser.
8th Lining’s seasonal collections echo the latest trends. Shirts are made from the best cotton poplin from Thomas Mason, or INDUO® water-repellent fabrics. All materials from 8th Lining are decatized in order to avoid shrinkage at the dry cleaners. All ranges have these modifications, positioning 8th Lining as a major player in bespoke garments for men.
Once an order has been placed with the brand, all the measurements are saved in 8th Lining’s system, family and friends can then conveniently order a garment, safe in the knowledge that it will fit perfectly.
