Saint Laurent Redefines Fashion Storytelling
Anthony Vaccarello, Creative Director of Saint Laurent, brings the literary genius of Marcel Proust’s In Search of Lost Time to life in the luxury house’s latest project, As Time Goes By. This collection of short films, helmed by acclaimed director Nadia Lee Cohen, draws heavily from Proust’s reflections on memory, love, and desire, reimagined through Saint Laurent’s iconic lens.
An Auteur’s Perspective on Timeless Themes
Cohen’s direction channels Proust’s profound themes — Love, Togetherness, Dreaming, Desire, Time, and Memory — into cinematic vignettes that reflect the emotional depth of the narrative. Each short film serves as an exploration of identity and the subtle interplay of the past on present lives, a hallmark of Proust’s enduring masterpiece.
The project is as much a tribute to literature as it is a bold artistic statement. By intertwining fashion, storytelling, and cinematic artistry, Vaccarello transcends the traditional boundaries of luxury branding.
A Star-Studded Cast Embodies Proust’s World
The films feature a stellar lineup of talents, including Charlotte Gainsbourg, John Waters, Chloë Sevigny, Addison Rae, Joey King, Travis Bennett, and Cooper Koch. These personalities, each with a distinct aura, embody the timeless themes that resonate through Saint Laurent’s vision for the collection.
Fashion Meets Philosophy
Anthony Vaccarello’s Saint Laurent continues to evolve as a brand that not only showcases couture but also immerses its audience in culture and philosophy. This project harmonizes fashion with the cerebral elegance of Proust’s writings, creating an evocative experience for connoisseurs of art and literature.
